January 23rd, 2013 by Paul
In this video we’ll take you through the set up process for the Coyote 8′ Pop Up Display. This display sets up very quickly and come withs a Lifetime Limited Warranty on the hardware. This product line comes in configurations ranging from table (click here to continue reading)
September 4th, 2012 by Paul
As you build your business, you need different types of marketing materials. You may start with business cards, then progress to stationery, and gradually expand into brochures, giveaways, and trade show displays. While this makes (click here to continue reading)
August 23rd, 2012 by Paul
Having a trade show marketing budget is important, as without it you company may end up spending too much without realizing it and end up with very little in return. Even with a budget you may be spending too much, so here are a few tips you can use to (click here to continue reading)
August 13th, 2012 by Paul
By now most businesses realize the value in offering promotional items at trade shows, but many do not put in much time or effort into selecting their trade show promotional items. Spending just a little time reviewing the options and considering the following tips your business’ promotional items can have much more impact.
First, you want to choose items that complement your image. For example, you probably wouldn’t hand out disposable bottles of water if you are a “green” (click here to continue reading)
June 27th, 2012 by Paul
If you have attended a few trade shows you likely have noticed that there are a variety of approaches: from bare-bones tables with a single banner to fully decked-out booths featuring neat graphics and tons of colours. Whether you are on one end of this spectrum, the other, or in between it is important that all of your trade show marketing materials be designed with one goal in mind: to attract and impress visitors.
A primary consideration when deciding on the marketing materials (click here to continue reading)
June 5th, 2012 by Paul
Cool graphics are a definite eye-catcher when it comes to trade show displays, but don’t underestimate the impact of a great photo. Incorporating photographs into a display can accomplish a few objectives. First, they generally capture attention for longer than regular graphics, so you have a better chance of engaging the viewer. Secondly, they can tell visitors a lot about your (click here to continue reading)
May 28th, 2012 by Paul
Trade shows offer an amazing opportunity for businesses to make connections with visitors and create new leads. Promotional products are a definite must-have for any successful trade show as they not only give your potential lead a concrete item with your contact information, but they also set you apart from the competition.
Items that tend to have a lot of draw and staying power are those that are useful to your potential client; such as name badge holders. (click here to continue reading)
May 19th, 2012 by Paul
Give-aways and promotional items are a key part of marketing for your company, which is why you want to choose lasting promotional items for your business. These types of items stick around for a long time, meaning the user gets more exposure to your brand.
The promotional items for your business should reflect the type of business that you are, so there is (click here to continue reading)
May 16th, 2012 by Paul
Trade show display graphics are the primary focus of most trade show displays, and thus, to have a successful trade show display you must be able to produce graphic designs that are attractive and will catch the eye of passers-by. However; don’t mistake eye-catching for loud and gaudy, as designs that are too over the top can work against you by turning away potential customers.
The primary focus when deciding on (click here to continue reading)