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Utilizing Window Signs for Business One of the most underutilized marketing opportunities that many businesses and organizations have is their window real estate. Most small businesses will have several large windows across the front of their location and if you've got heavy foot or vehicle traffic this represents an excellent opportunity for utili..

From hunting to weddings and everything in between Toronto offers a massive selection of popular trade shows at world-renowned centres such as the Metro Toronto Convention Centre and the Direct Energy Centre at Exhibition Place. The days of solid, rigid and heavy exhibit booths might not be over, but an increased useof structures using tension fabr..

A spot UV coating is a high gloss finish that is applied to certain graphic elements of a printed, marketing piece. If you're considering printing spot UV business cards or other marketing pieces with a spot coating, you'll need to set up your print ready files a specific way so they're acceptable to your printer. In this video we'll take you throu..

Why do trade show event organizers charge so much for booth space? For one, because they know that companies will pay it – and they will pay it because trade shows are well worth the investment. Trade shows provide companies a huge opportunity to forge new connections with people interested with what you offer. Once you leave the trade show, howeve..

Digital printing has advanced remarkably over the past few years, putting it on par with commercial printing. This introduces a question: should you choose digital printing for your next job, or select standard lithographic offset printing? To answer you first must understand the differences between the two and the advantages and disadvantages the..

When sending a file to your printer, always be sure to convert all your text to outlines. Here is a scenario. You’ve got a design for a new tradeshow, banner stand, flyer or even something as simple as a business card. The design is perfect. You love it. You (or your designer) have spent many long hours on the project, matching colours and makin..

Happy New Year! Here’s to a prosperous year, one where your business excels in every way. So what are the best ways to succeed marketing your business? Here are some upcoming trends that may help you get ahead: Economics Although the economy seems to be recovering, trade shows are still feeling the pressure. Your company needs to maximize its marke..

Imagine that you could have a targeted audience, an audience that is looking for a product or service in the area you offer. Not only is this audience delivered directly to your doorstep, they are interested in what you have to say! This is the power of trade shows; they provide a venue for sellers and buyers to come together on equal ground. Howev..

One of the most popular printing techniques available is called spot UV printing. Due to its affordability and versatility this coating technique is a great choice for your next marketing material order as it helps to highlight your business with its eye-catching, glossy shine. In basic terms, this technique uses UV light to help set a coat of va..

Trade shows are still a great way to promote your products and meet potential customers on a personal level, but they aren't the same as they used to be. Now it’s not enough to have a good product and some brochures, you need to have a cohesive marketing package that attracts attention and helps to keep the focus on your company. Technology and soc..

We all want a good product, whether it’s a product we sell, or one that we need in order to make the sale, such as marketing materials or trade show booths. But we also want it fast and don’t want to pay too much. So how do you make the decision on what route to choose – fast and good, fast and cheap, or good and cheap? And what are the advantages..

Photo Credit: Ben Jordan / FlickrCC[/caption] What’s the trick to putting on a good trade show exhibit to attract attention and convert visitors to customers? It’s not enough to just show up, you need to use a few trade show best practices to ensure that your small business gets the most out of your investment. Here are some tips: Stand Out Someti..