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Photo credit: Danilo RizzutiBlack is black, isn’t it? Actually, there are many different types of black – warm, cool, etc. When you’re designing with black you want to ensure that you are using the “right” combination of inks to create at true black, as well as ensuring that your graphic or design is easily read. Why isn’t Black just Black? When y..

Trade shows are a vital component of your marketing strategy, it lets your company reach out to new markets and find new customers. But that doesn’t mean you shouldn’t be aware of the cost; and take steps to reduce expenditures wherever possible. There are several costs associated with trade show participation, including: Display materials Shippin..

If you’re gathering images for your next corporate brochure or marketing program ensuring the quality and resolution of your images is high enough for their intended use will be important. Image resolution is expressed as PPI (pixels per inch). Images used for printing brochures should be 300 PPI, images used for large format printing should be 120..

You may have noticed that many large corporations are rolling out new logos lately; Yahoo, Bing, Google, etc. While it may not seem like much to think about, these corporations regularly refresh their logos, and so should you. Here are a few things to consider: Modern Media Adaptations Can your logo be easily incorporated into digital media, such a..

Whether you are considering a vinyl banner, car sign, or window graphics, the size of your letters should be a key consideration. Letters that are too large can feel obnoxious; those that are too small will not have enough impact on your audience. Letter Visibility This chart gives you a good starting point for the purposes of designing your sign. ..

In this video we'll take you through the set up process for the Coyote 8' Pop Up Display. This display sets up very quickly and come withs a Lifetime Limited Warranty on the hardware. This product line comes in configurations ranging from table top to a 20' wide booth. #wistia_chrome_357 #wistia_grid_386_wrapper .w-css-reset{font-size:14px..

As you build your business, you need different types of marketing materials. You may start with business cards, then progress to stationery, and gradually expand into brochures, giveaways, and trade show displays. While this makes absolute sense (you wouldn’t want to buy all of this stuff at once), you want to keep an eye on your marketing material..

If your organization has an upcoming convention or event and you're looking for a trade show displays in the GTA, KCBGraphics.com has a large variety of great options for you. We've got traditional style pop ups, tension fabric and truss style displays as well. Our product lines allow us to work with you to ensure tour marketing goals and b..

Having a trade show marketing budget is important, as without it you company may end up spending too much without realizing it and end up with very little in return. Even with a budget you may be spending too much, so here are a few tips you can use to help to trim your trade show marketing budget. The first step is to keep track of any deadlines a..

By now most businesses realize the value in offering promotional items at trade shows, but many do not put in much time or effort into selecting their trade show promotional items. Spending just a little time reviewing the options and considering the following tips your business’ promotional items can have much more impact. First, you want to choos..

If you have attended a few trade shows you likely have noticed that there are a variety of approaches: from bare-bones tables with a single banner to fully decked-out booths featuring neat graphics and tons of colours. Whether you are on one end of this spectrum, the other, or in between it is important that all of your trade show marketing materia..

Cool graphics are a definite eye-catcher when it comes to effective trade show displays, but don’t underestimate the impact of a great photo. Incorporating photographs into a display can accomplish a few objectives. First, they generally capture attention for longer than regular graphics, so you have a better chance of engaging the viewer. Secondly..