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Photo Credit: Ben Jordan / FlickrCC[/caption] What’s the trick to putting on a good trade show exhibit to attract attention and convert visitors to customers? It’s not enough to just show up, you need to use a few trade show best practices to ensure that your small business gets the most out of your investment. Here are some tips: Stand Out Someti..

Photo credit: Danilo RizzutiBlack is black, isn’t it? Actually, there are many different types of black – warm, cool, etc. When you’re designing with black you want to ensure that you are using the “right” combination of inks to create at true black, as well as ensuring that your graphic or design is easily read. Why isn’t Black just Black? When y..

Trade shows are a vital component of your marketing strategy, it lets your company reach out to new markets and find new customers. But that doesn’t mean you shouldn’t be aware of the cost; and take steps to reduce expenditures wherever possible. There are several costs associated with trade show participation, including: Display materials Shippin..

If you’re gathering images for your next corporate brochure or marketing program ensuring the quality and resolution of your images is high enough for their intended use will be important. Image resolution is expressed as PPI (pixels per inch). Images used for printing brochures should be 300 PPI, images used for large format printing should be 120..

You may have noticed that many large corporations are rolling out new logos lately; Yahoo, Bing, Google, etc. While it may not seem like much to think about, these corporations regularly refresh their logos, and so should you. Here are a few things to consider: Modern Media Adaptations Can your logo be easily incorporated into digital media, such a..

What’s the primary purpose of trade shows? To get customers, of course. However, how this is accomplished varies, with some strategies for trade show success being more popular than others. First, keep in mind that the average person at a trade show will have a very short attention span, what will all that’s going on around them. The task of a trad..

Too many businesses attempt the shotgun approach to trade show marketing: pick a trade show, show up, and hope for the best. In order to improve your chances of success you need to have a more systematic approach to your marketing plan. Start by choosing trade shows that are attended by your target market. How do you do this? Ask the organizers to ..

It should go without saying that slapping together tradeshow displays in Toronto is not an effective marketing strategy for your business. Unfortunately, too many companies decide that they need to start marketing themselves through tradeshow displays, without taking the time and effort to find out what works. The result is usually an eyesore of a ..

If you’ve ever participated in a trade show as a visitor,  it can be quite irritating to have salespeople descend on you the moment you make eye contact or stop for a moment at their booth. It can be enough to warn off visitors, which can be a real pain when you are the one attempting to drum up interest in your product or service. By learning to ..

What do successful trade show displays have that others do not, and how do you capitalize on your trade show display to ensure that you are getting the most out of it? Here are some helpful hints: Professional Design While you may think that your design skills are pretty good, the fact is that graphic designers have many years of experience knowing..

Getting ready for a trade show? How do you ensure that you, your team and your trade show display are ready to meet the challenge? Here are a few tips:Work BackwardsThe best part about a trade show is that it is going to happen on a specific date, whether you are ready or not. So you take the date of the trade show and plan backwards to make sure..

If you’re considering printing brochures or ..