It should go without saying that slapping together tradeshow displays in Toronto is not an effective marketing strategy for your business. Unfortunately, too many companies decide that they need to start marketing themselves through tradeshow displays, without taking the time and effort to find out what works. The result is usually an eyesore of a display that is very effective at keeping customers away.

Tip One: How Big?

The size of a portable tradeshow display is limited by the amount of area you are allotted at the trade show, as well as the available plug-ins. For example, if your display incorporates an LCD screen you will need to have access to a power outlet. If you try to incorporate too much into your display you may find that you have to leave out important parts of your display in order to make it work within the space.

Tip Two: Portability

It’s a given that portable trade show displays are designed to be, well, portable, but that doesn’t mean that they will always suit your requirements. For example, many airlines have restrictions on the size and weight of luggage, so unless you want to pay extra every time you fly it’s a good idea to ensure that your display will break down to a reasonable size and weight.

Tip Three: The Message

What do you want customers to know about your company, brand, or product? Ensuring that your trade show display has a clear and concise message is vital to having a trade show display that gets results, as opposed to one that doesn’t. Using technology can improve customer response, as long as it is done so tactfully. You want to capture attention and then hold it, meaning that going for bright, obnoxious graphics is not going to do the trick. You need to send a professional message about your company using the trade show’s graphics, logos, text, and marketing material, so keep this in mind when you are putting your trade show together.

Tip Four: Keep it Short

In line with tip three, the message and information your portable trade show display communicates needs to be long enough to capture attention, but short enough that customers don’t lose interest. Remember that you only need them to show interest, your salespeople will do the rest.

Tip Five: Get a Professional

Your company is successful because you are good at what you do. In the same vein, professional graphic designers have specialized training and experience in developing tradeshow displays in Toronto, so use their knowledge to develop the very best portable tradeshow displays possible.