Are you ready to promote your company, product, or brand at a local or international trade show? Besides bringing your best salespeople and product samples, you will need a great trade show display booth to attract attention. By doing your research ahead of time you can a) understand what materials and technology are available for trade show displays, and b) figure out exactly what your company needs in a trade show display in order to be successful. Here are a few tips.

Start with Budget

No matter how fantastic, modern, and splashy you want your trade show displays to be, likely you will be limited by your available budget – so you might as well determine how much you want to spend first. This will help you narrow down graphics, materials, and styles later on.

When considering your budget, take into account how much you are going to use the components of your display. If it’s just a few times a year then you may want to go with a smaller, economic display. However, if you are planning to use your trade show display booth or its components many times a year then it is certainly worth paying more to get high-quality, long-lasting materials.

Select a Style

Panels and pop-ups are the most popular trade show display styles. Pop-up displays are affordable, easy to set-up, and come in a wide range of styles. The compactness and affordability of pop-ups make them an excellent choice for smaller companies who don’t have a huge advertising budget, yet want to have a professional presence at trade shows.

Panel displays are another choice, although they can be a bit more expensive. These elegant displays are perfect for attracting attention to a countertop display (such as with electronics) and can also double on a sales floor when needed.

Modular displays are perfect for companies who spend a lot of time at trade shows and want to have maximum impact using high-quality materials, as well as having a framework that can bear the weight of hanging merchandise. Finally, truss displays are great if you are looking to mount lighting, LCD panels, or simply want to attract more attention to your exhibit.

Find a Designer

The best trade show displays are those that use the services of a professional graphic designer. These experienced artists know how to make a trade show display “pop” without being gaudy or turning people off. They also know how best to communicate to customers about your company, and can tie in your trade show display booth design with other merchandise.