Events like trade shows and expos can be a great opportunity to showcase your business and increase awareness of your brand. However, in order to be effective you need a good “face” for your business, which is why well-designed banner stands are so effective, and poorly executed banners can be so detrimental.

To understand how to properly design a banner stand one must first know its purpose – to capture the attention of trade show visitors and communicate the basic purpose of your business. To this end you will want to ensure that your banner designer will work closely with you to understand your business and its customers.

Here are a few basic tips on coming up with a good banner stand design:

  • Keep it clean: Your design should be simple and professional, taking advantage of short text snippets and clearly stating your message. Stick with minimal colour use, and don’t try to create a banner that “does everything” as it will only give passers-by a headache.
  • Pay for quality: Like any marketing material, poor quality merely reflects badly on your company. Materials should be top-quality, and the stand itself should be solid and sturdy. Keep in mind that a great banner can be used time and time again, so paying a premium for great quality will only provide you with an increase in long-term value.
  • Send a message: Visitors to trade shows these days can’t be expected to read your mind, so your banner must tell them the next step. Use action words like sign-up, call, register, visit, etc. It also helps to communicate a sense of urgency to really get the ball rolling.

To boil it down your banner stand should:

1)      Attract the attention of trade show visitors

2)      Tell them what you do

3)      Encourage them to take action

Working with a qualified and established banner design company can help make the process go much more smoothly, as they will have ideas and experience to help you decide on the best design for your banner. Be prepared to offer several different ideas so they can provide you with a few unique designs, which will help you to visualize the best custom banner stand to suit your business or purpose.