Think print marketing is archaic? Think again. Print marketing is as popular as ever, and these five print marketing tools can help you increase your business and help spread the word about your company.

Brochures

The brochure has never lacked effectiveness, which is why even in today’s predominantly online marketing arena it is still going strong. Brochures can serve just about any purpose and can be adapted to fit any marketing campaign. With high quality brochures you can advertise a product or service, increase public relations by talking about your company’s contribution to your community, and eve use it as a “mini-catalogue to showcase your products or services.

Full-Colour Catalogues

While a good portion of your client base may be satisfied with online shopping, there is still a large demographic that prefers the ease and simplicity of a print catalogue. Not convinced? Then ask yourself why major retailers like Sears, The Bay, and Ikea still spend millions of dollars per year sending print catalogues out to consumers.  Catalogues are a great way to help people connect with your product and increases brand awareness.

Business Cards

During your travels you may not be able to carry all of your print marketing materials will you at all times, which is why business cards are so useful. They contain pertinent information about your company, inform people about what you do, and can direct them to your website for more information. Above all, business cards provide a simply way for potential customers to contact you to learn more.

Letterhead and Envelopes

Not every communication can be handled by e-mail, and when the circumstances necessitate using a physical letter you can give your brand a boost at the same time by using custom letterhead and envelopes. You want a design that looks polished and professional, as this will indicate to the recipient that your company cares about its image.

Postcards

Rather than spending tens of thousands of dollars testing new markets, try a postcard campaign. When you’re printing postcards in Toronto keep the message simple and direct, choose your target market carefully, and go for a slick, colourful design.  Often these types of marketing campaigns are perfect for drumming up new business, as well as increasing brand awareness.

Before proceeding with any new print marketing method, talk to a professional designer who can help you put together a great design that tells consumers about your brand and your company.