Tips, Tricks and Workarounds - trade show best practices RSS Feed

Trade Show Booth Design We’ve written before about how to utilize some core design principles in your trade show booth design.  While some of the points there might seem obvious, we can’t stress enough how important it is to pay attention to the basics. Having an easy to read, easy to understand back wall is key.  Using dynamic, hi-res, impactful i..

Harnessing the Power of Visual Marketing in Trade Shows Booths If there’s one clear advantage of visual marketing in trade show booths, it’s the ability to capture and maintain the attention of trade show attendees. As we all know, getting attendees to stop at your booth is a vital step towards capturing leads. Visual marketing in trade show booths..

Why do trade show event organizers charge so much for booth space? For one, because they know that companies will pay it – and they will pay it because trade shows are well worth the investment. Trade shows provide companies a huge opportunity to forge new connections with people interested with what you offer. Once you leave the trade show, howeve..

Happy New Year! Here’s to a prosperous year, one where your business excels in every way. So what are the best ways to succeed marketing your business? Here are some upcoming trends that may help you get ahead: Economics Although the economy seems to be recovering, trade shows are still feeling the pressure. Your company needs to maximize its marke..

Photo Credit: Ben Jordan / FlickrCC[/caption] What’s the trick to putting on a good trade show exhibit to attract attention and convert visitors to customers? It’s not enough to just show up, you need to use a few trade show best practices to ensure that your small business gets the most out of your investment. Here are some tips: Stand Out Someti..