The cost of trade shows can be a big deterrent for companies who, although looking to expand their customer base or reach out to new markets, cannot find a way justify the expense. Unfortunately, these companies are also missing out on a terrific opportunity to promote their company and their products.

However, before jumping on the trade show wagon it is important to ensure that your trade show display is going to properly represent your company. Low-quality, poorly thought out displays will reflect badly on a brand, so it is vital that your trade show display looks polished and professional.

Here are a few tips to ensure that your trade show display has maximum impact:

1) Tie your trade show display to your company by using your logo, this will help customers “recognize” your company in the future and give them a sense of familiarity.

2) Your trade show display should have two primary purposes, telling people about your company as well as how your company (product/service/idea) can help them.

3) Keep text bold and easily readable, particularly for banners.

4) Use the same font throughout your literature. It may not seem important, but it makes your company appear more polished and professional.

5) Employ different colour schemes. Bold colours are perfect for attracting attention, while softer, muted colours are better for providing information.

In the end a simple and professional-looking display is much more effective than one that tries to do everything. Above all you want your trade show display in Toronto to say who you are, what you do, and why customers should choose you over the competition.

If you are considering attending multiple trade shows then a portable trade show display is an excellent investment, as they can be quickly assembled and are easy to carry around while travelling. By using a consistent color and information theme you can get many years of use out of trade show displays, and attract new business to help increase your company’s success.