As you build your business, you need different types of marketing materials. You may start with business cards, then progress to stationery, and gradually expand into brochures, giveaways, and trade show displays. While this makes absolute sense (you wouldn’t want to buy all of this stuff at once), you want to keep an eye on your marketing materials as they are created to ensure they are coordinated with each other.

Coordinated marketing materials work together with each other. They may have the same fonts, colours, logos, etc. or they may use one or two aspects to tie into each other. For example, your business cards may use the same colours and fonts as your logo, so the two work hand in hand. It may not seem important, but having coordinated marketing materials helps give your business a professional, sophisticated look that customers definitely notice.

The simplest way to ensure that all of your marketing materials work together is to use the same graphic designer and printer for all of your marketing needs. Not only will your graphic designer have access to the design files for all of your previous marketing materials, but by understanding what it is you already have they can make suggestions to ensure that future marketing campaigns work well with the materials you have already invested in. When your designs are sent off to the printer you can also rest assured that you will get the same brilliant colour for all of your materials.

Marketing materials that are not coordinated look unprofessional, like the business couldn’t decide what design they liked best, or that they chose the least expensive designer or printer for each task. Your marketing materials say a lot about your business, so consider ensuring that your future marketing materials, from business cards to trade show displays, are coordinated to work together.