Do you have a ‘Vector’ version of your Logo?

If you don’t have a vector based version of you logo you should!! A logo that’s in vector format can be scaled to any size and retain its crisp, clean quality which is important when you’re printing vinyl banners or trade show displays.  Most logos that are supplied to us are in jpeg or gif format which is bitmap or raster based and is dependent on the resolution of the image. I’ll quickly outline the difference between vector and raster based files.

Bitmap or raster images are made up of pixels; the resolution or number of pixels per inch (dpi or PPI) effect the quality of the printed look of the image. Images on the internet are usually 72 dpi, images in a printed brochure should be 300 dpi. The example below shows a small inset logo that is 72 dpi, beside it is an example of what it would look like if you tried to enlarge it 4 to 5 times.

An example of a 72 dpi rastor or bitmap image.

Vector based graphics are scalable to any size and are defined by mathematical equations rather than pixels. Vector graphics are also much easier to edit; colour, lines, fills  and outlines can be individually changed. Vector based graphics are not dpi or resolution dependent which means they can be 1″ x 1″ or 10′ x 10′ and still be the same quality. The example below shows a small inset logo that is 72 dpi, beside it is an example of a vector version enlarged 4 to 5 times.

An example of an enlarged vector based image.

Every company should have a vector version of their logo if they’re creating signs, printed banners or trade show displays.  It’s surprisingly inexpensive to have one created and www.bitmap2vector.com is a company that has done some great conversions for us!!

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