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Harnessing the Power of Visual Marketing in Trade Shows Booths If there’s one clear advantage of visual marketing in trade show booths, it’s the ability to capture and maintain the attention of trade show attendees. As we all know, getting attendees to stop at your booth is a vital step towards capturing leads. Visual marketing in trade show booths..

Why do trade show event organizers charge so much for booth space? For one, because they know that companies will pay it – and they will pay it because trade shows are well worth the investment. Trade shows provide companies a huge opportunity to forge new connections with people interested with what you offer. Once you leave the trade show, howeve..

Happy New Year! Here’s to a prosperous year, one where your business excels in every way. So what are the best ways to succeed marketing your business? Here are some upcoming trends that may help you get ahead: Economics Although the economy seems to be recovering, trade shows are still feeling the pressure. Your company needs to maximize its marke..

Trade shows are still a great way to promote your products and meet potential customers on a personal level, but they aren't the same as they used to be. Now it’s not enough to have a good product and some brochures, you need to have a cohesive marketing package that attracts attention and helps to keep the focus on your company. Technology and soc..

Photo Credit: Ben Jordan / FlickrCC[/caption] What’s the trick to putting on a good trade show exhibit to attract attention and convert visitors to customers? It’s not enough to just show up, you need to use a few trade show best practices to ensure that your small business gets the most out of your investment. Here are some tips: Stand Out Someti..

Trade shows are a vital component of your marketing strategy, it lets your company reach out to new markets and find new customers. But that doesn’t mean you shouldn’t be aware of the cost; and take steps to reduce expenditures wherever possible. There are several costs associated with trade show participation, including: Display materials Shippin..

Too many businesses attempt the shotgun approach to trade show marketing: pick a trade show, show up, and hope for the best. In order to improve your chances of success you need to have a more systematic approach to your marketing plan. Start by choosing trade shows that are attended by your target market. How do you do this? Ask the organizers to ..