One of the most popular printing techniques available is called spot UV printing. Due to its affordability and versatility this coating technique is a great choice for your next marketing material order as it helps to highlight your business with its eye-catching, glossy shine.

In basic terms, this technique uses UV light to help set a coat of varnish applied to paper products to seal in the color and add shine. Depending on the technique used, spot UV printing can give a light or high gloss appearance.

Since spot UV printing is an additional coating it is best suited for heavier cardstock products, rather than thin paper. You’ll often find it used with silk products for business cards to add that luxurious look and feel. The “spot” reference comes in when you choose this technique the UV is only applied to certains "spots" on the printed piece such as a logo, graphic element or certain text(so part of the paper retains its original matte appearance while the spot-treated area is glossy).

Here’s a video that explains the process while highlighting some great designs so you can get an idea of where you can use spot UV printing to enhance your marketing materials:

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Spot UV printing can be used on a variety of marketing material, such as flyers, brochures, business cards, etc. Adding this technique can help to lend a sophisticated feel to your marketing materials and help you stand out from the crowd. If you feel that your current cards lack an certain “oomph” then you may want to explore the idea of enhancing your next design with spot UV printing.

Designers: if you want to add spot UV printing to your repertoire, here’s a handy video to walk you through the process of adding it to your Adobe InDesign files.

Still not sure? Let’s talk - we can help you design some amazing marketing materials using spot UV printing to set your business apart from the crowd. Make 2014 your business’ year to shine with spot UV printing and say goodbye to those drab business cards and brochures!