Trade Show Booth Design

We’ve written before about how to utilize some core design principles in your trade show booth design.  While some of the points there might seem obvious, we can’t stress enough how important it is to pay attention to the basics.

Having an easy to read, easy to understand back wall is key.  Using dynamic, hi-res, impactful images can really make a difference between you and your competition.  Knowing your booth layout, the rules, and the regulations before you arrive is not something to be ignored either.  If you haven't read that post, it might be worth your time.

Those are the basics.  Now, let’s think about some more detailed tips.


Trade Show Booth Design

Trade show attendees will decide quickly whether they're going to check out your booth (and your product) or not.  Having a good booth design is critical.  Covering the basics is a must.  But if you want to be remarkable, make sure your booth is both appropriate to the venue and approachable to the widest range of people.




Be Appropriate To Your Venue

We’ve seen some trade show booths that do not quite seem to fit the venue.  A booth at an Outdoor and Fishing show that has an industrial feel, for example.  While you don’t want to look just like everyone else, your trade show booth should match the personality and style of the show as a whole.  Make sure you're in the right place, and make sure that the viewer clearly understands why you're in the trade show.  This can be accomplished either with the look of your booth’s hardware, or with the graphics.



Your Booth Should Be Approachable



An approachable booth, with plenty of information.


Aside from having a stand out design, clear info, and a great message, make sure your booth is approachable.  Having a range of display options is important.  If a trade show attendee wants to read your brochure instead of talking to one of your reps, this should be an option.

Some people like brochures and pamphlets, even to look over at a later date.  If applicable, being able to demo your product is important as well.  Others will want to talk and spend time with you or your staff at the trade show.  Both of these are common, so be prepared to cover as many possibilities as you comfortably can.  (I say comfortably because let's face it, even after these points, if you're nervous or unprepared it will show more than any problems with your booth design.)

Take your time, be prepared, and trust in both your product and your trade show booth design.