There are so many different options when trying to choose your convention displays. You may see material names like Tension Fabric, Truss Displays, as well as brand names like Formulate and Vector. There are straight displays, but then there are horizontally and vertically curved ones as well. In addition, you will find 6′, 8′, 10′, and all the way up to awesome and captivating kits designed to fit a 20′ exhibition space.
If you’re looking at your options, then there is a type I’d like to take a minute to talk about.
KCBGraphics.com is a leading supplier of trade show products in Toronto, Ontario. Please take a look at our pop up display pricing and don’t hesitate to give us a call at 1-800-350-7152 or check out our ‘shop’ at the top of this page.
Now, if you clicked on the above link, you see it takes you to a page with 3 different products. It is the curved and straight pop up trade show displays I’d like to talk about here. (The Aero is a bit different, and warrants a whole other post.)
These convention displays are panels (usually 3 or 4 panels plus some curved endcaps if you want) held on an expandable frame. Curved or straight, the frame extends easily, held in place by magnetic clips at structurally important places. To begin with, expand the frame, standing it up in place where you want the display to be.
Secondly, you’ll need to attach magnetic channel bars onto the frame. The number of channel bars changes with different sizes of frames, seeing that larger frames have more panels. If you have endcaps to put on, you’ll need to make sure you have magnetic bars on the back (just the left and right side) of the frame as well. If not, you’ll only need the magnetic bars on the front of the frame.
So, after the magnetic channel bars are in place (easy, right?) you’re ready to put on your first panel. The tops of your panels should have plastic clips that attach to the top of the frame at every section.
Generally, I like to start in the centre. Put the middle panel on first, this helps keep your panels straight if you’re on an uneven floor.
The other panels go on the exact same way, start at the top and guide the magnets on the back of the panels into place.
If you find the tops of your panels are uneven, you’re probably on an unlevel surface. This can cause a shift, subsequently shifting the panels slightly out of position. If you can move to a different spot, do so. If so, sometimes just moving the frame back a foot or two can help, depending on the surface. Additionally, you can gently nudge the top of the frame left or right (again…gently) to try to correct the discrepancy and get the panels flush at the top. Once the centre panels are set in place, your endcaps can go on, finishing your set-up.
To add a little umph to your display, your can add lights or a counter. Lights slide on to clips already attached to the top of your frame, while the shipping case can be wrapped in graphics for a quick and easy counter.
There are many other pieces that you could add to enhance these convention displays such as flags and retractable banner stands. These would all simply be based on your own tastes and preferences. For this post, let’s stick with the convention display itself. Now, I’ve only really mentioned the basic 8′ display here. The 8′ and 10′ curved are our most convention displays, though there are quite a few options to choose from. They all go up the same way, whether you have a straight tabletop display, a 6′ wide curved display, the Gullwing, or the Serpentine. You can also have panels created to completely wrap around the frame, front and back, using the endcaps to connect both sides.
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At the simplest level, most pop up displays set up basically the same way. You have a frame, which needs to be set in place. This can be a quick process (such as a collapsible frame found in a lot of fabric displays), a bungee or aluminum tube system (think of those poles used for setting up a tent), or a versatile twist and lock system (like that of the truss displays).
KCBGraphics.com is a leading supplier of trade show products in Toronto, Ontario. Please take a look at our pop up display pricing and don’t hesitate to give us a call at 1-800-350-7152.
After putting up the frame, you attach your graphics. This can be fabric attached by velcro, stretched and pulled over your frame, or PVC panels held in place with magnetic strips. You can add on some extras, like lighting, monitor mounts, or counters. Voila! You are done! Or…are you?
Whether your display is fabric, laminated PVC panel, an elaborate truss system with overhead signage, or the simplest backdrop media wall, not all pop up displays are equal.
Now, we all know how we shop online. We’re always looking for the cheapest price. Seems like this is a good mantra, but the old saying, “you get what you pay for” holds true. If you’re searching for a cheaper option, well, chances are you’re going to end up with a cheaper product.
Please, take some time, and don’t think cheap and affordable mean the same thing. Often, when you put in a bit more into the budget, you get a LOT more return in quality.
The cheapest aluminium frame for your fabric display can bend and twist, causing your backwall to sag or ripple. Pop up displays with magnetic channel bars might not hold tight, or the panels themselves might be cut too narrow, causing space to show between the sections. If you’ve got a good frame, but the panels have been printed on a cheaper quality panel, they made have shrunk since printing. It can be frustrating to set up pop up displays like this.
It can make what should be a quick and easy process turn into a chore.
In addition to all this stuff about frames, quality is also greatly influenced by what your graphics are printed on. Is your fabric printed in the traditional dye-sub method, or digitally? Do you have issues with banding? Are the PVC panels thin, or perhaps you’ve saved money by not having them laminated? All of these things can greatly influence the quality of your product, and the impression you’re giving to your audience.
I mentioned already that a little more budget could greatly help your quality, and I meant it. Searching for a mid-range pop up display will mean a product which lasts longer in the long run. To get the most of your pop up display, to make your display last, ask questions when you buy your display. How thick is the panel? Is it laminated? If you’re getting fabric, find out how it will be printed, if it has a solid back, or how the frame comes together. It’s alright to ask, it’s what we’re here for.
Promoting a new business can be difficult, particularly on a tight budget. Advertising and social media are the standard, go-to methods of getting your name out there, but it’s a good idea to thing about giving your company a physical presence. Small, portable high quality displays can go just about anywhere – so you can take every opportunity to promote your company.
Why use portable trade show displays? For one, they are so small and easy to move that they can go wherever you go; to presentations, investor meetings, or when contacting potential customers. Whenever you are at your office, the trade show display can be used to tell visitors about your company or your product.
In the Store
No matter where your office, store, or sales floor is located a trade show display can help to improve brand recognition, and when placed outside your door or in a store window can help to bring in foot traffic.
Anytime you are meeting with others to discuss business matters is an opportunity to use your trade show display. On a table, in a reception area, anywhere is a good place to put a display to promote your company and products.
Having a full-on deluxe trade show booth may be more than a little out of your budget at the moment, so in the meantime make full use of scaled trade show displays instead. As long as you are presenting a professional face to your company and product, a portable display can help you promote your product just fine.