printed banners

vinyl-banner-edgesIf you are looking for a vinyl banner, you do have few different options to consider.  This depends on a few things.  Namely, where is your banner being displayed, and how long do you intend to use it?  Firstly, is your vinyl banner needed for an indoor event?  Or, do you need it to hang outside?  If you only need your banner for indoor use, an unfinished or straight cut edge might be enough for your needs.

If you want your banner to last outdoors, enduring wind, for multiple uses, you should probably choose a stronger, heartier option.

Our range of vinyl banners starts at economy (good for mild outdoor use) and indoor with either stitching around the perimeter, top and bottom pole pockets, or a straight cut edge.  We then have options for heavy duty banners (weather resistant and durable), with stitching and grommets, on a thicker material.  These can, if necessary, include nylon webbing and wind flaps.

To help understand what is best for you, take a look at what some of these options mean.


Vinyl Banner Stitching

We offer complimentary stitching around the perimeter of your vinyl banner, as well as grommets to ensure you can display the piece as you require.  This stitching helps with the longevity and strength of your banner.  The edge of your banner is folded over, and we use a double stitch with a thin white thread.

vinyl-banner-edges_stitch-2 vinyl-banner-edges_stitch




Grommets are the small rings you see at the corners or perimeter of some vinyl banners.  Generally, we place these every foot or two around a banner, though if you need more, or less, let us know.  These rings are pierced directly through the vinyl material, after printing, and can be used to attach rope, hooks or nails without damage to your banner.

Vinyl Banner, grommets and stitching 2

Vinyl Banner, grommets and stitching

Grommets are inserted between the double stitch on the banner’s edge


vinyl banner printing


Pole Pockets

If you want an indoor banner, but you do not want grommets, you do have the option for pole pockets at the top and bottom of your banner.  These are stitched pockets which are designed for a pole, like a dowel or strong curtain rod, to slide through.  This, like a curtain, provides you with a stable support.  Instead of grommets, this pocket let you hang your vinyl banner using your pole or rod.  (We’ve even done a few which required a rope inserted through the pocket!)

Vinyl Banner,outdoor pole pocket

Heavy duty banner with pole pocket and grommets

Vinyl Banner, indoor pole pocket

Pole pocket for an indoor trade show banner


Nylon Webbing

If you need your banner to hang outside, perhaps on a fence or over a street, and endure strong winds and weather, nylon webbing is for you.  This is a strip of heavy duty material sewn right in your banner edges, like a stuff crust pizza.  It provides strength against the vinyl banner tearing when the wind picks up.  When we use nylon webbing, we also bump up the grommets to a larger hole, allowing you to use a heavier rope to firmly attach the banner.

Vinyl Banner, nylon webbing and grommet

Grommets are inserted straight through the webbing!

Vinyl Banner, nylon webbing 2

Section of vinyl with nylon webbing sewn in


Wind Smiles/Flaps

Just like the nylon webbing, wind flaps are recommended for banners used in outdoor, hard weather situations.  Hanging over a street, suspended over a highway, or attached to a fence in an open surrounding, these are situations which may require heavy duty options.

Wind flaps, or wind smiles, are small incisions cut through the face of your banner.  Yes, you read that right.  They are flaps cut into your banner, staggered across the length of the vinyl, to allow wind to pass through and ease stress on the edges.

You may think that these will disrupt or ruin the printed graphics, but take in mind that banners which require the wind flaps are designed for viewing from a distance.  When the wind is still, the flaps hang down.  Just to be clear, we do take all of this into account when placing the wind flaps, as to diminish the intrusion on your design.

Vinyl Banner, Wind Flaps 1

Wind can pass through with minimum resistance

Vinyl Banner, Wind Flaps 2

Flaps hang down, ensuring legibility to your design


Whatever Your Need, We Can Help

Stitching, webbing, grommets, or a straight cut edge.  Whatever your need, let us know what you need your banner to do, and we will work with you to make sure your get the option best for you.


Correct Letter Heights

Whether you are considering a vinyl banner, car sign, or window graphics, the size of your letters should be a key consideration. Letters that are too large can feel obnoxious; those that are too small will not have enough impact on your audience.

Letter Visibility

This chart gives you a good starting point for the purposes of designing your sign. You can also go by the rule of thumb that each inch of letter gives 10 feet of visibility for maximum impact – so a 5” letter can be read 50’ away.


Where your sign will be located also tells you how far away most people will be from the sign when they see it. The farther away your audience is, the larger your letter will need to be to attract attention.

Color and Contrast

Although the letter visibility chart gives you a good starting point, a few more factors need to be considered before committing to a final design. One of these is the amount of contrast in your sign between the letters and the background. A higher contrast sign (such as black and white) is going to have better visibility that one with lower contrast (such as grey and red). If you choose a lower contrast design you may need larger letters to ensure your sign is visible from the appropriate distance.

Here are the best color combinations for contrast and readability:

  • Black on yellow
  • Black on white
  • Yellow on black
  • White on black
  • Blue on white

However, also consider the environment where your sign will be located; you want the colors of your sign (specifically the background) to contrast with the surroundings. For example, if your sign was going up on a red brick wall a red background would result in your sign blending into the wall, a white or yellow background would make your sign more noticeable.

Correct Letter Heights 2


The type of font chosen for your design has an effect on the visibility of your sign. Thin or script fonts are more difficult to read than solid fonts with wider strokes. You can test out different fonts at home by printing them and hanging them on a wall. Typically, unless the script or thin font is associated with your brand, it would be advisable to choose a thicker font for your primary message.

With that in mind, here are the top 20 most popular fonts for signs:

1. Helvetica
2. Futura
3. Grammond
4. Bodoni
5. Frutiger
6. Trajan Bold
7. Myriad (Apple’s corporate font)
8. Minion
9. Bembo
10. Baskerville
11. Rockwell
12. Verdana
13. Franklin Gothic
14. Times New Roman
15. Gills Sans
16. Univers
17. Clarendon
18. FF Din
19. Avenir
20. Warnock Pro

Final Tip: Keep it Simple

Simple, well designed signs have the most impact. Try to keep your message straightforward, don’t try to cram too much information into your sign, you want to attract attention and encourage people to take the next step, whether it’s to call, check out your website, or come in for a visit. When in doubt, seek the services of a professional graphic designer for tips and advice.

If you don’t have a vector based version of you logo you should!! You can quickly order a vector version of your logo by visiting the ‘Logo Vector Conversion’ section of our web site and uploading your logo, within 24 hours you’ll have a vector based logo sent to you via email.

A logo that’s in vector format can be scaled to any size and retain its crisp, clean quality which is important when you’re printing vinyl banners or trade show displays.  Most logos that are supplied to us are in jpeg or gif format which is bitmap or raster based and is dependent on the resolution of the image. I’ll quickly outline the difference between vector and raster based files.

Bitmap or raster images are made up of pixels; the resolution or number of pixels per inch (dpi or PPI) effect the quality of the printed look of the image. Images on the internet are usually 72 dpi, images in a printed brochure should be 300 dpi. The example below shows a small inset logo that is 72 dpi, beside it is an example of what it would look like if you tried to enlarge it 4 to 5 times.

An example of a 72 dpi rastor or bitmap image.

An example of a 72 dpi rastor or bitmap image.

Vector based graphics are scalable to any size and are defined by mathematical equations rather than pixels. Vector graphics are also much easier to edit; colour, lines, fills  and outlines can be individually changed. Vector based graphics are not dpi or resolution dependent which means they can be 1″ x 1″ or 10′ x 10′ and still be the same quality. The example below shows a small inset logo that is 72 dpi, beside it is an example of a vector version enlarged 4 to 5 times.

An example of an enlarged vector based image.

An example of an enlarged vector based image.

Every company should have a vector version of their logo if they’re creating signs, printed banners or trade show displays.  It’s surprisingly inexpensive to have one created and you can convert your logo to vector for as little as $30.00.