Customized postcards come in all shapes and sizes. They’re a great way to reach customers on your mailing list, but they can be used for so much more than just mail. A post card is the perfect solution for a trade show or retail takeaway. Their size is better suited to provide specific product information than a business card, but still small enough to remain unobtrusive and convenient.
KCBGraphics.com is a leading supplier of quality print products in Toronto, Ontario. Please take a look at our double and single-sided postcards and don’t hesitate to give us a call with any questions at 1-800-350-7152.
Alright, so what should you know? We print our postcards on a thick 14pt or 16pt card stock. They come in full colour with a high gloss coating or a matte finish. We can print these on many different sizes, ranging from 2.5″ by 2.5″ to a larger 5″ x 7″. This includes some long, unique sizes in order to help make your customized postcards stand out from your competition. Quantity is equally important here as well. We do require a minimum order of 100, and like most quality printing, the cost per card goes down the more cards you need.
Most places that print customized postcards offer an extra feature for mailing. For example, we can manage your postcard mailing using Canada Post’s “Addressed Admail”. This helps reduce your postage costs and also saves you time, money, and a few potential headaches.
When creating your design, there are a few things to keep in mind.
If you’re considering printing brochures or high quality postcards that have colour touching the edges of the finished piece then your printer will need a file that has bleeds and crops. Most layout programs today will automatically produce crop marks and allow you to specify your bleed distance.
What are crop marks?
Crop marks are small lines placed outside of each corner of your finished piece. Your printer will use these as a guide for trimming the piece to its final size.
The term ‘bleeds’ is used for all images or items that touch the edge of the finished printed piece. The industry standard is a 1/8″ bleed. If you’re printing a piece that is 4″ x 6″ that has bleeds you’ll need to supply your printer with a file that is 4.25″ x 6.25″. Printers require this extra space to allow for movement during the printing and trimming process to ensure there isn’t white space showing after trimming. I’ve shown a postcard below that has bleeds on three sides. The black line represents the final trim and the red line is the 1/8″ bleed.
You will need to give your printer a file with crop marks and bleeds that looks like this.