fabric trade show displays

When choosing your Fabric Trade Show Backwalls, the options could see slightly daunting.  We’re here to help you with your choices.  What are your options for Fabric Trade Show Displays?  Pillowcase and Tension Fabric are the two main options for fabric.  Yes, the fabric is a bit different for both, and so is the frame beneath.

Fabric Trade Show Displays


Pillowcase Fabric Displays

Fabric Trade Show Displays


To sum this up easily, the pillowcase display systems work is like a taught, stretchy pillowcase which is pulled over an aluminum frame.  The frame snaps together like a camping tent, with either an interior bungee holding individual poles together or a simple button lock mechanism.


A Pillowcase Trade Show Frame

A Pillowcase Trade Show Frame


Side and corners for your pillowcase frame

Sides and corners for your pillowcase frame


Once the frame is assembled, the pillowcase fabric can be pulled over top of the frame (either by lying the whole thing face-up on a clean surface, or standing up if you have three or more people, depending on the size of the particular stand).  These are usually pretty tight, especially at the bottom where you’ll have to pull a zipper to seal the bottom edge.  This is what the graphic is made for, and should stand, wrinkle free once in place.


The zipper will be snug

The zipper will be snug


Now, with all of this in mind, pillowcase fabric trade show displays have a solid fabric back.  This mean it can be a double-sided graphic, and that the extra fabric will help to somewhat diffuse any bright lights behind your display.  Of course, this is dependent on the lights in question, but generally this is more diffused than a single-sided Tension fabric display.


Pillowcase Fabric Trade Show Displays

A straight Pillowcase Fabric Display


Curved Pillowcase displays can be freestanding, but you’ll see in the pictures above that a straight display will include feet for a secure base.


Tension Fabric Displays


Straight Tension Fabric with Endcaps

Straight Tension Fabric with Endcaps


In contrast to the Pillowcase system, Tension Fabric Trade Show Displays attach to the front of your frame.  Instead of wrapping around your frame, they have Velcro stitched onto the back of your graphic.  The frame itself is greatly different from the pillowcase designs, remaining as a single piece which is design to expand to the full 8’ or 10’ display from a compact accordion-style system.

Lie Your Frame Down, So You can Attach Your Fabric Graphic

Lie Your Frame Down, So You can Attach Your Fabric Graphic


To assemble, two people can expand the frame from the corners, making sure it is face up.  Then, starting at one side, attach one edge of the fabric graphic, pulling tight to ensure it reaches both sides of the frame.

Like the pillowcase displays, this should be fairly tight, it’s what the fabric is made for.  Attach the graphic by working both sides down the frame, reducing wrinkles by keeping the fabric taught as you go.

Now, to be honest, you can keep the fabric graphic attached to this style of frame.  It makes set up simpler, but please note that this method can cause visible folds, wrinkles, or creases which will need time (an a ironing) to remove.


A Tension Fabric Display, from the back

A Tension Fabric Display, from the back


Unlike the pillowcase, there is no zipper, but neither is there a fabric back to reduce or diffuse the light which may be behind your trade show space.  Keep in mind this can affect different designs in different ways, as a graphic with a lot of white space or soft colours may shine brighter than dark or heavy saturated colours.


Straight, Curved, Serpentine




Both these options are available with either straight or curved frames.  The pillowcase displays have a third option called “serpentine”, which gives your display a curved wave.  They are also available in either horizontally or vertically curved options.

The tension fabrics, in comparison, can only curve horizontally, but all the tension frames have the option for a fabric endcap.  Tension fabric displays tend to have a greater amount of unique sizes, ranging from 2 ½’ to 12’ wide displays.

For more info on trade show display options, please call, or check out our post what-are-my-options-for-trade-show-displays.


Fabric trade show displays have become a trade show favourite over the past few years. Head to any exhibition and you will see businesses vie to creatively make their displays more appealing in order to attract more visitors and prospective clients. If you haven’t used fabric  trade show displays, you must be wondering why it’s becoming such a popular choice. Well, here are four reasons which drive businesses to opt for fabric trade show banners.

1) Portability

The frame of these trade show displays are constructed with advanced aluminum making them very light, which makes them easy to move around. This is a great benefit for small companies who travel and set up their own displays.

2) Cost Effectiveness

For a business, costs incurred at exhibitions are unavoidable. However, fabric trade show displays have proven to be more cost effective than most types of displays.  When compared with a  similar sized full colour pvc/laminated panel display the full colour fabric display will be less expensive by approximately 15-20% .

3) Versatility

Fabric trade show displays can easily be customized and come in dozens of different configurations. This versatility will allow you to choose a flexible setup that can be used for different booth sizes and layouts.

4) Quality

Graphics printed on polyester fabric and bright and vibrant, which makes your message pop. Trade show banners made from other material, for example vinyl, will not look as bright and vibrant as cloth displays.

If these motives drive you to try a fabric popup trade show display for your next show, why not take a look at our online catalogue of products? We have numerous fabric trade show displays which you can consider, so enjoy browsing through our collection.