Pop Up Displays - The Basics
At the simplest level, most pop up displays set up basically the same way. You have a frame, which needs to be set in place. This can be a quick process (such as a collapsible frame found in a lot of fabric displays), a bungee or aluminum tube system (think of those poles used for setting up a tent), or a versatile twist and lock system (like that of the truss displays).
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A sturdy, well made collapsible Pop Up Display frame.
After putting up the frame, you attach your graphics. This can be fabric attached by velcro, stretched and pulled over your frame, or PVC panels held in place with magnetic strips. You can add on some extras, like lighting, monitor mounts, or counters. Voila! You are done! Or…are you?
Whether your display is fabric, laminated PVC panel, an elaborate truss system with overhead signage, or the simplest backdrop media wall, not all pop up displays are equal.
Pay Attention to the Details
White space between panels is sign that something isn't quite right.
Now, we all know how we shop online. We're always looking for the cheapest price. Seems like this is a good mantra, but the old saying, “you get what you pay for” holds true. If you’re searching for a cheaper option, well, chances are you’re going to end up with a cheaper product.
Please, take some time, and don’t think cheap and affordable mean the same thing. Often, when you put in a bit more into the budget, you get a LOT more return in quality.
Some cheaper Pop Up Displays can have problems with their magnets.
The cheapest aluminium frame for your fabric display can bend and twist, causing your backwall to sag or ripple. Pop up displays with magnetic channel bars might not hold tight, or the panels themselves might be cut too narrow, causing space to show between the sections. If you've got a good frame, but the panels have been printed on a cheaper quality panel, they made have shrunk since printing. It can be frustrating to set up pop up displays like this.
It can make what should be a quick and easy process turn into a chore.
In addition to all this stuff about frames, quality is also greatly influenced by what your graphics are printed on. Is your fabric printed in the traditional dye-sub method, or digitally? Do you have issues with banding? Are the PVC panels thin, or perhaps you've saved money by not having them laminated? All of these things can greatly influence the quality of your product, and the impression you're giving to your audience.
It Doesn't Have to Be this Way
I mentioned already that a little more budget could greatly help your quality, and I meant it. Searching for a mid-range pop up display will mean a product which lasts longer in the long run. To get the most of your pop up display, to make your display last, ask questions when you buy your display. How thick is the panel? Is it laminated? If you're getting fabric, find out how it will be printed, if it has a solid back, or how the frame comes together. It's alright to ask, it's what we're here for.