You may have noticed that many large corporations are rolling out new logos lately; Yahoo, Bing, Google, etc. While it may not seem like much to think about, these corporations regularly refresh their logos, and so should you. Here are a few things to consider:

Modern Media Adaptations

Can your logo be easily incorporated into digital media, such as your website or on social media? If not, it might be time for an update. Besides having a standard logo, you may also need an icon to be designed for use in smaller spaces.

A Change in Business

All businesses change over time, if they don’t it’s likely that they won’t survive. As your business changes it may not be in line with your logo; a change can help to realign your marketing strategy with your business and help it look towards the future.

Professionalism

Logos help to tell people about your business. While a mom and pop store may get away with a logo designed in-house for the first few years, any business can benefit from investing in a professionally-designed logo. Designers know what colours, typefaces, and sizes work for best visibility and impact to ensure that you get compliments (and business) as a result of your new logo.

Competition

If you admire your competitor’s logo more than your own, it’s time to do something about it. Likewise, if you don’t love your current logo it’s also time for a change. While it may seem silly, a good logo design can work wonders for a company’s reputation and visibility.

Simplicity and Modernization

Trends in logo design change, so sticking with a logo that is 5 or 10 years old can quickly date your company and make it feel as if they are behind the times. A simple, modern logo can identify your company, tell others what your business is about, and attract attention. A new logo design can be prepared to work across both digital and print mediums, so you can incorporate it into emails, online newsletters, etc., to get even more value.

Designing a great logo is no simple task, so look for a good logo designer who can show you a portfolio of design concepts that are in line with your business’ brand and values. Don’t settle for second-best, investing in a great logo now will benefit your company for many years to come.