Perforated window graphics are an immensely great way to promote or advertise your business. Big or small, if you’ve got a window on your storefront and any road or foot traffic at all, you could benefit from impactful and colourful perforated window graphics.
KCBGraphics.com is a leading provider of marketing and products in Toronto, Ontario. Take a look at our quality products and our Window Graphics. Prices are based on the size of your windows. Please don’t hesitate to give us a call at 1-800-350-7152 with any questions.
First off, you need to start with a good design. Strong imagery and vibrant colours, combine with clear, easy-to-read text is critical. Keep text brief, you want everything to be able to be read from a distance. The size of the text will vary depending on the size of the window, the distance between the store and the sidewalk or the road.
This means that there are small holes spread across the entire graphic. When properly installed, the media that perforated window graphics are printed on is essentially “invisible” from the inside. You might have seen this media on store windows, and it is very common on vehicle windows. It allows a full colour image to be printed on one side which is visible from the front, but from the back the media appears like a mesh screen, allowing you to see outside.
Now, this means that you can’t have small text. Anything small, say around 12pt, will have holes through it. But, because it’s a window graphic you want people to be able to read from afar, you don’t want small text anyway.
Well, we start with your graphics. If you need design, our experts can help. First things first, size is very important. Measure your windows, the final piece will work best it it is 100% adhered to the glass, not running over onto the seal or the window frame. If you’ve already got your artwork ready, send it along and we’ll start from there.
When the piece is printed, it comes on a backer so that the ink doesn’t spray through and cover the printer. Next, after the ink has time to completely dry (at least 24 hours), the media is laminated with an optically clear laminate. Without a laminate dirt and grit would fill every one of those little holes, as well as sun and rain fading at and destroying the image.
After laminating, the graphics are trimmed to size. After this, the next step is the application on the windows.
So a small piece, it is completely possible for a novice to install. There are many videos on youtube to help with this, here’s one from MACtac to get you started. This video shows both a wet and dry application. Please note that if you are applying a perforated material, you need to do the dry application. If you install using the wet method, liquid will absolutely become trapped in the holes and interfere with both the adhesive’s bond and the visual impact. Only use the wet method when the graphic is solid and you can pushed out all the liquid with your squeegee.
For large windows, or if you have to align two sections so they line up flawlessly, we do recommend having the perforated window graphics installed by professionals. Depending on the quality of the vinyl, you probably need a warm day of 10°C or higher for the adhesive to bond properly with the window, installing it on the window when the temperature is below the recommended minimum could result in the vinyl graphics failing well before they should. Check with your printer for installation requirements if you’ll be putting up the graphic yourself.
So, when we install any window graphics, we begin by cleaning the windows. Old graphics may need to be removed from the surface. This can take both extra time and money. Removing a few letters or security stickers is different then peeling off larger, solid graphics.
Once the window is prepared, cleaned of ALL dust, dirt, and debris, it’s time to apply the graphics. With the backer still on, tape the graphic in place so you can double check all edges to ensure that no part of the graphic runs off the glass onto the seal or frame. This is important. If even a small little corner runs off the side, it becomes a weak point and could end up quickly peeling away. You can still trim small slivers away, using a straight edge and a sharp knife.
Once you’ve confirm the size, and the graphic is taped in place, you can start applying it to the glass. Starting with the top edge, about 1 to 3 inches, peel off and fold down the backer. Using your squeegee, starting in the centre, rub the graphic down, fixing the adhesive to the glass. With the top edge secured tot he glass, you can triple check your edges, making sure you are level and straight to the window.
Now, you can begin peeling the backer off the graphic and carefully adhering the perforated window graphics to the glass. It can be tricky ensuring that you do not have air bubbles and ripples, but with a high quality vinyl and a strong laminate you can usually peel back an inch or two if you need to retry. This is the part that practice and experience really help. Keep your squeegee at about a 45 degree angle. Go slow, start from the horizontal centre, and push out to the sides as you make your way down the graphic.
There. That’s the first one done. Maybe a hiccup or two? Don’t worry, it gets easier as you go. Or did it go on smooth? Well done. If you have more, get to it. You can go around now and clean up any edges. If something went wrong and some of the graphic has made its way up on the window frame, you can carefully trim away the excess with a sharp knife, just be careful not to scratch the glass beneath. Do not leave an edge loose, make sure ALL of the graphic is fixed onto the glass.
Once complete, the optically clear laminate will protect the colour and graphics from the elements, and the adhesive will keep it bonded to the glass. Allow 24-48 hours for it to completely set to the glass. From inside you’ll be able to see out, and from the street your clients will see a professional and impactful design representing your business.
As always, feel free to contact us with your questions or concerns.
One of the most underutilized marketing opportunities that many businesses and organizations have is their window real estate. Most small businesses will have several large windows across the front of their location and if you’ve got heavy foot or vehicle traffic this represents an excellent opportunity for utilizing window signs for business.
Relatively new vinyl decal products can be applied to the outside of the window allowing for full colour marketing to your prospects that pass by but also allows employees to see outside as they normally would.
Loretto College School in Toronto was seeking to promote their schools upcoming 100th anniversary. They contacted KCB Graphics and supplied us with a picture of the front of their school. Their large bank of windows on the front of the school were an obvious opportunity to promote their anniversary.
Although budgets didn’t allow for the complete covering of all of the windows we were able to create unique, classy window graphics that promoted the long history of Loretto College School.
The install site was photographed. Each window accurately measured which ensured a smooth and precise installation.
Working with our client, our graphic designers then created several possible versions based on our initial meetings and discussions.
To get a sense of how each design concept would look installed we were able to impose these digital proofs on photographs of the actual building which gives a much better perspective of how each design will look in a finished install. (shown below)
Once we received client approval, the full colour window graphics were printed on high quality pressure sensitive vinyl. After allowing the printed graphic adequate drying time they were laminated with an optically clear laminate. This protects the graphics from harmful UV rays and allows you to see out from the inside without any distortion or cloudiness. After final trimming they were transported to the school and installed, the final installation is shown below.
It’s important to understand that not all window graphics are created equally. Choosing a vendor based solely on price without ensuring they’re using a good quality vinyl and laminate can result in a window graphic that will start to fade or peel away in the corners within the first couple of years. We’ve seen these bad installations scattered throughout the GTA.
Window Signs for Business, printed in full colour on a good quality vinyl and laminate that’s installed with care should last without fading or peeling for at least 5 years!! After 5 years most companies should be looking to freshen their marketing message. In our experience if you’ve got a business in a high traffic location window graphics will pay for themselves many times over!!
For a free consultation and budget please give a call at 1-800-350-7152 ext 222.