Are Truss Trade Show Displays a Good Option?

Standing out in an exhibit hall crowded with hundreds of other exhibitors is difficult.  Truss trade show displays can be an excellent choice for certain marketing scenarios that will give you the opportunity to stand out from the group in a sea of sameness.




Truss Trade Show Displays

Truss displays are available in standard configurations for a 10ft x 10ft booth, 10ft x 20ft booth or a 20ft x 20ft booth. They also  provide the added benefit of flexibility, their modular nature allows  sections to be added or removed, a 20ft configuration can be split into two 10ft backwalls or several smaller 4ft backwalls. You can start with a 10ft model and easily expand it as needed.




If you’re exhibiting in a 10ft or 20ft booth the vast majority of booths will be a traditional pop up or a straight fabric flat wall.  A truss display with it’s strong, distinctively industrial look has a certain appeal, combine that with a strong focused graphic or a large monitor and even a small 10ft space can be a stunning space that stands out from the crowd.

Truss displays are also extremely easy to set up, only one tool is required as shown below.  A video showing a complete truss assembly can be seen here.




Are you contemplating a stunning video focal point for your trade show booth? If so a truss display back wall can easily hold a large monitor up to 50" wide or additional trusses can be added to bring the monitor forward and closer to the isle, encouraging attendees to stop and engage with your booth.




Although truss based displays may seem like a more expensive option in the initial analysis, when you consider their tough steel frame that ensures a longer life, their flexible modular structure that allows you to add or remove components creatively to create a 10ft booth or expand to a 20ft and their ability to hold a large monitor with minimal hardware it's an option worth considering.

Please contact us if you're interested in quick budget for your trade show needs.