Even though times are changing, one thing remains the same – and that’s how effective trade show displays can be at generating new clients. However, in the meantime the materials used at trade shows have evolved in order to offer more flexible use and attract more interest. One of these materials is tension fabric.
Tension fabric trade show displays can be printed with any type of photo or graphic, which can add an eye-catching aspect to your display. The fabric is usually attached to a lightweight frame, and sizes vary to accommodate any type of display you have in mind. The fabric itself can be treated with glitter or other additives in order to add more interest.
Physically, tension fabric is very light and easy to transport. It also can be set up or disassembled in just a few minutes, so you can spend less time putting together your trade show display and more time interacting with attendees. Assembling the frame for tension fabric is simple and requires no tools or special knowledge.
Since fabric is easily shaped, using tension fabric allows you to add three-dimensional interest to your trade show display. You can create boxes, kites, stars, or any shape that comes to mind just by stretching your fabric in the appropriate manner. Tension fabric can also be used as dividers or walls to create a “room” within your trade show display booth.
Finally, tension fabric, due to its flexibility and long life span, is a uniquely cost-effective material to add to your trade show display booth. By working with a qualified graphic artist you can come up with an innovative design that will not only work for trade show displays, but also sales, promotions, or anytime you want to attract a little attention to your brand.