Trade shows seem like a lot of work – so are they worth it? In a nutshell, yes. Marketing through trade show displays can offer a variety of benefits, including getting your company more sales, if they are done right.
One event that suits trade show displays is launching a new product or product line. In this case you want to create a trade show display that attracts attention and allows visitors to interact with your product. This lets them get acquainted with the product, and many may reciprocate with a purchase, or by getting the word out to others about your new product. You can encourage sales by offering discounts to trade show purchases, or help spread the word about your product with hourly giveaways.
Trade show displays also work well when you are in the process of re-branding, as they let you communicated with a large contingent of potential customers about your new logo, tagline, product line, or sales approach. Don’t be afraid to jump in and start handing out business cards, along with a re-branded mug or pen to get the message across.
Attending trade shows also gives you some insight into your target customer base; who they are, what they do, and what interests them. Regular attendance at trade shows can help you connect more readily with potential customers. Additionally, by taking a look at other trade show displays you can get a read into what types of displays attract the most traffic, and how you can adjust your own campaign to be more effective.
In order to continually compete in this type of marketing you must be willing to make an investment into your trade show display – as going the economic route will only result in fewer leads and lower sales. Custom displays can be designed in a variety of ways to offer maximum flexibility as well as attracting the attention of trade show attendees.