Banner Stands


There are three main types of banner stands.  They are: Retractable, Telescopic, and Spring Back.  I’m going to explain a little bit about each style, hopefully giving you a bit more comfort when choosing a stand for your next trade show, media event, or just to add some impact to your office or retail space.

In the end, all three of these types of banner stands do the same thing, it’s the subtle (and not-so-subtle) differences that divide them.

Types of Banner stands

 Retractable Banner Stands

types of banner stands

Base of a retractable stand

The easiest and most common type of stands are the retractable stands.  The banner itself, whether printed on our economy 12 ounce vinyl, or the premium, stay-flat decolit, is contained within the base of the stand.  When not in use, the banner graphic rolls down into the base, wound within the stand using a spring loaded mechanism.

To set up a retractable stand, extend the pole, place the bottom end in the designated spot in the base, pull up the top of the banner, and firmly attach it to the pole.  To take the stand down, holding onto the top rail, simply detach the top rail from the pole and gently allow the mechanism to pull the banner down within the base.

These come in the widest variety of models, ranging from a  value-priced economy stand like the Econo-Tough or the Freedom, our standard line, including the Blade LX and Pacific, up to the premium line of stands like the Barracuda or the Banner Bug.


Installing a retractable stand with a removable cassette

The bases themselves are slightly different, from model to model.  Some have a removal cassette within the base, so you can easily change out the banner for another.  Others do not, making changing the graphic a little harder to change (but still possible).  If you had a specific or unique question to ask about your stand, what it can do, or what you need it for, our staff would be happy to help.



Double-Sided Telescopic Stand


Unlike retractable stands, a telescopic banner stand is essentially two separate pieces: the banner, and a telescopic pole.

In a few models, like the Dash or Pegasus, the pole is freestanding.  In others, say the Uno or the Telescopic 4, the banner is needed to create tension to maintain balance.

There is no base to a telescopic stand, the banner is simply unrolled and attached to the pole, and held in place by tension.

The most popular telescopic for us is the Pegasus, as it provides a unique difference from the retractable stands.  The dimensions of this stand are variable.  Use as either a vertical, portrait style stand, or alter the format for a an eye catching back wall or a quick solution to a step-and-repeat media wall.


Telescopic banner Stand

Spring Back

Backs of two different tension stands

Backs of two different tension stands

A spring back banner stand, like the telescopic models, has no base.  The stand is a usually a tripod-based structure, which will stand loosely on its own, but tightens up once the banner is attached.  In most cases, one grommet in each corner of the banner holds the graphic in place.

These stands are lightweight, easy to ship or carry, and set-up fast.  They have the extra benefit of being able to change out the graphics, simply by attaching a different banner when you need it.  Print several to keep on hand, and you can easily move through several events over several days, displaying a different banner on the same stand.

Grommets in the top and bottom corners

Grommets in the top and bottom corners


With all the amazing booths, pop-ups, and modular displays out there making your trade show display really stand out, one thing that is easily overlooked is the effectiveness of banner stand. But why, when there are so many other options, should your business still invest in banner stands? Here are a few reasons:


Banner stands are incredibly easy to carry around – so they can go places where your booth cannot. Many banners come with a carrying case, or the panel retracts into the base so you can travel across the world without having to worry about wear and tear. Whenever you travel, a banner stand can go with you.


A booth really only comes in handy at trade shows, where banner stands can go anywhere. You can use them whenever you introduce new products or sales, and by changing the graphics you get more life out of your banner stand.

Super Easy & Effective

Who needs the hassle of putting together complicated displays? A banner stand can be set up in 10 seconds, giving you more time to focus on customers. Banner stands are also an effective way to attract new business and advertise your product.


Whether you are having a big clearance, introducing a new product or sales methods, or just want to promote your business a banner stand is an excellent option. Anywhere you are promoting your business; a banner stand can be there.

Just Right

Not too big, or too small a banner stand puts your business or product right at eye level – so it can’t be missed. By promoting your product or business right where the customers are you can encourage sales on the spot, rather than waiting for customers to decide to come to you.

Excellent Value

For how much your business will use a banner stand, they are a terrific investment. The stand can be used over and over again, and with just a few banners you can take your stand anywhere you go – whether it’s sales presentations, client meetings, or trade shows. When you aren’t traveling you can put it in your office or on the sales floor to keep your product front and center.


With how often you can use a banner stand in your business, from trade shows to floor displays, it is vital that you get the “right” banner stand for your business. Otherwise, you may find that your stand spends more time collecting dust in a closet than attracting customers.

Like pretty much everything else in business, what works for others may not work for you. The same goes for banner stands – there are many different sizes and types to choose from, and in the end only you can decide which will work best. With that in mind, here are a few things to think about:

Retracting vs. Non-retracting

A traditional, non-retracting banner stand is lightweight, but you need to take the time to attach the banner to the stand when you initially set it up. This also means that you have to carefully store your graphic banner when it’s not in use. Non-retracting banner stands tend to last longer as they have no moving parts that can wear out, but the banner itself may wear out more quickly.

For convenience of set up the retracting banner stand may be a better choice. Most come with one or two banners that retract into the stand, all you do is pull the banner up and attach it to the top. Since the graphic is pulled into the base when not in use it can be stored safely, however all the extra mechanics make these types of stands heavier, so they may not be the best for extensive travelling.

Banner Stand Types

The non-retractable banner stands come in several configurations; the most popular are referred to as X banner stands and L banner stands. The X stand features three aluminum legs and two arms that create the base and hold each corner of the graphic banner. These types of stands are easy to set up and very lightweight, however may not give your display as professional of a look as you would like.

The L banner stand tends to look more professional, and uses an L-shaped stand that clamps onto tracks at the top and bottom of your graphic banner. This types also takes up less space than the X type stand.

More Sophisticated Types

As always, you can always choose more sophisticated options for your banner stand, such as two-sided displays or stands and banners that are designed to withstand the elements for outdoor exhibits. No matter what type of stand you choose, ensure it suits both your company’s style and where / when / how often you are planning to use it.