Archive Page 2
May 1st, 2012 by Paul
What’s the primary purpose of trade shows? To get customers, of course. However, how this is accomplished varies, with some strategies for trade show success being more popular than others.
First, keep in mind that the average person at a trade show will have a very short attention span, what will all that’s going on around them. The task of a trade show booth and its (click here to continue reading)
April 26th, 2012 by Paul
Whether you’ve attended one trade show or a hundred, you will notice an emerging theme in today’s trade shows: graphics. Bold, big, and beautiful trade show graphics help to capture attendees’ attentions so your salespeople can turn them into clients.
The simplest type of trade show graphics is the pop-up display. Made from fabric, vinyl, or plastic these types (click here to continue reading)
April 19th, 2012 by Paul
Before you delve into the realm of trade show graphics, take some time to learn a few tips and tricks so you don’t end up wasting valuable resources on errors that can easily be avoided. With these dos and don’ts you can ensure that you end up with a great design that attracts customers for the long term.
1. Find your message. What is it you are trying to (click here to continue reading)
March 29th, 2012 by Paul
Too many businesses attempt the shotgun approach to trade show marketing: pick a trade show, show up, and hope for the best. In order to improve your chances of success you need to have a more systematic approach to your marketing plan.
Start by choosing trade shows that are attended by your target market. How do you do this? Ask the organizers to provide you with statistics from past shows, which should give you an idea of who usually attends. Look closely at ages, backgrounds, (click here to continue reading)
March 28th, 2012 by Paul
Trade shows seem like a lot of work – so are they worth it? In a nutshell, yes. Marketing through trade show displays can offer a variety of benefits, including getting your company more sales, if they are done right.
One event that suits trade show displays is launching a new product or product line. In this case you want to create a trade show display that attracts attention and (click here to continue reading)
March 26th, 2012 by Paul
Paying to attend a trade show without a marketing plan is a bit like throwing money into the wind; you really don’t know how much of it may come back to you. With a marketing plan in place you are going to be more organized and have a better chance of turning your investment into sales.
Remember that the key aim of a trade show marketing is to promote your business or product. However, this doesn’t just mean that you show up on the day of the trade show, set up, and start (click here to continue reading)
February 23rd, 2012 by Paul
Advertising is an effective and essential sales tool for any business, but some of the more mainstream advertising methods (newspaper, radio, flyers, etc.) may be too costly for a brief campaign, or to introduce a new product line. In these cases vinyl banners can be just the trick to draw attention to your business, without blowing your budget.
Durability = (click here to continue reading)
February 10th, 2012 by Paul
What’s the point of trade show promotional items? Like any marketing effort it’s all about exposure – getting your business name and brand out there so the next time someone is in need of what you offer your business is the first thing they think of. So no matter what your trade show giveaway item is, as long as it sticks around and reminds people of your (click here to continue reading)
February 2nd, 2012 by Paul
If you are hoping to attract attention with trade show displays in Canada you are going to need a unique, bold design that will make people stop and take interest, then hopefully ask you what you are all about. For this you may need the assistance of a professional designer, as the last thing you want to do is scare off potential customers with a display that is too “out (click here to continue reading)
January 31st, 2012 by Paul
Are your trade show displays getting the attention you’d expect from passers-by? If not then you may require some professional input from display designers on how to create an attention-grabbing, creative trade show display booth and suggestions for other marketing materials that can help to help promote your brand and increase conversions.
KCB Graphics is a leading (click here to continue reading)