What do successful trade show displays have that others do not, and how do you capitalize on your trade show display to ensure that you are getting the most out of it?

Here are some helpful hints:

Professional Design

While you may think that your design skills are pretty good, the fact is that graphic designers have many years of experience knowing what works (and what doesn’t) on a trade show display, banners, and posters. With your valuable input they can provide you with a high quality, professional display that shows visitors that you are confident in your brand.


People love to get into things; so keep them at your booth by providing them with interactive displays, test models, or even fun games that are based on your brand. Remember the longer they are there, the more chance you have of hooking a sale.


Who doesn’t love a free gift? Whether it’s a pen, t-shirt, stress ball, or product sample, you can really engage potential customers by providing them with a giveaway of your product that will keep reminding them of you and your product long after the convention is over. It’s also good to have your contact information engraved right on the sample, so they know who to call.

That’s it! With a few simple considerations you can have a great trade show display that attracts customers, keeps them engaged, and gives them a reason to come back for more.


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