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	<title>KCB Graphics</title>
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	<link>http://www.kcbgraphics.com/blog</link>
	<description>An informative blog on large format printing, banner stands, trade show displays and graphic design.</description>
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		<title>Assembling Pop Up Trade Show Displays</title>
		<link>http://www.kcbgraphics.com/blog/assembling-pop-up-trade-show-displays/</link>
		<comments>http://www.kcbgraphics.com/blog/assembling-pop-up-trade-show-displays/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 15:28:01 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Trade Show Displays]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=537</guid>
		<description><![CDATA[In this video we&#8217;ll take you through the set up process for the Coyote 8&#8242; Pop Up Display. This display sets up very quickly and come withs a Lifetime Limited Warranty on the hardware. This product line  comes in configurations ranging from table top to a 20&#8242; wide booth. Video Transcript Welcome to our video [...]<div class='yarpp-related-rss'>

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<p><img class="size-full wp-image-564 alignnone" alt="Assembling Pop up Trade Show Displays Assembling Pop Up Trade Show Displays" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2013/01/Assembling-Pop-up-Trade-Show-Displays.jpg" width="640" height="150" title="Assembling Pop Up Trade Show Displays" /></p>
<p>In this video we&#8217;ll take you through the set up process for the Coyote 8&#8242; Pop Up Display. This display sets up very quickly and come withs a Lifetime Limited Warranty on the hardware. This product line  comes in configurations ranging from table top to a 20&#8242; wide booth.</p>
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<p><strong>Video Transcript</strong></p>
<p>Welcome to our video on the Eight Foot Coyote Pop Up Trade Show Display</p>
<p>This display is quick &amp; easy to set up. Your graphics are printed in vibrant full colour and come with a durable pebbled laminate to give them long term protection.</p>
<p>All of the required pieces for this kit are stored in this molded carrying case which includes an internal lighting storage compartment.</p>
<p>To set up this display open the case and remove all of the pieces from your shipping case.</p>
<p>Expand the lightweight frame until the magnets snap together.</p>
<p>Attach the magnetic channel bars to the frame vertically.</p>
<p>Starting from the top attach the first graphic panel and centre them on the magnetic channel bars.</p>
<p>Attach the remaining middle panels, aligning any text that crosses the panels.</p>
<p>Carefully round the end caps &amp; attach from the top, moving to the bottom.</p>
<p>Place the optional graphics around the shipping case and adhere the Velcro at the back.</p>
<p>That&#8217;s it….. you&#8217;re done! This trade show display assembles in 10 minutes.</p>
<p>Welcome to our video on the Eight Foot Coyote Pop Up Trade Show Display</p>
<p>This display is quick &amp; easy to set up. Your graphics are printed in vibrant full colour and come with a durable pebbled laminate to give them long term protection.</p>
<p>All of the required pieces for this kit are stored in this molded carrying case which includes an internal lighting storage compartment.</p>
<p>To set up this display open the case and remove all of the pieces from your shipping case.</p>
<p>For more information and pricing please visit our product page for the <a href="http://www.kcbgraphics.com/index.php?main_page=product_info&amp;cPath=10_13_43&amp;products_id=94" title="8' Coyote Pop Up Display" target="_blank">8&#8242; Coyote Pop Up Display</a>.</p>
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		<item>
		<title>The Importance of Coordinated Marketing Materials</title>
		<link>http://www.kcbgraphics.com/blog/the-importance-of-coordinated-marketing-materials/</link>
		<comments>http://www.kcbgraphics.com/blog/the-importance-of-coordinated-marketing-materials/#comments</comments>
		<pubDate>Tue, 04 Sep 2012 12:13:21 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Trade Show Displays]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=468</guid>
		<description><![CDATA[As you build your business, you need different types of marketing materials. You may start with business cards, then progress to stationery, and gradually expand into brochures, giveaways, and trade show displays. While this makes absolute sense (you wouldn’t want to buy all of this stuff at once), you want to keep an eye on [...]<div class='yarpp-related-rss'>

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<li><a href='http://www.kcbgraphics.com/blog/cutting-your-trade-show-marketing-budget/' rel='bookmark' title='Cutting your Trade Show Marketing Budget'>Cutting your Trade Show Marketing Budget</a> <small>Having a trade show marketing budget is important, as without...</small></li>
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				<content:encoded><![CDATA[<p><img class="size-full wp-image-560 alignnone" alt="The Importance of Coordinated Marketing Materials The Importance of Coordinated Marketing Materials" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/09/The-Importance-of-Coordinated-Marketing-Materials.jpg" width="640" height="150" title="The Importance of Coordinated Marketing Materials" /></p>
<p>As you build your business, you need different types of marketing materials. You may start with business cards, then progress to stationery, and gradually expand into brochures, giveaways, and trade show displays. While this makes absolute sense (you wouldn’t want to buy all of this stuff at once), you want to keep an eye on your marketing materials as they are created to ensure they are coordinated with each other.</p>
<p>Coordinated marketing materials work together with each other. They may have the same fonts, colours, logos, etc. or they may use one or two aspects to tie into each other. For example, your business cards may use the same colours and fonts as your logo, so the two work hand in hand. It may not seem important, but having coordinated marketing materials helps give your business a professional, sophisticated look that customers definitely notice.</p>
<p>The simplest way to ensure that all of your marketing materials work together is to use the same graphic designer and printer for all of your marketing needs. Not only will your graphic designer have access to the design files for all of your previous marketing materials, but by understanding what it is you already have they can make suggestions to ensure that future marketing campaigns work well with the materials you have already invested in. When your designs are sent off to the printer you can also rest assured that you will get the same brilliant colour for all of your materials.</p>
<p>Marketing materials that are not coordinated look unprofessional, like the business couldn’t decide what design they liked best, or that they chose the least expensive designer or printer for each task. Your marketing materials say a lot about your business, so consider ensuring that your future marketing materials, from business cards to trade show displays, are coordinated to work together.</p>
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		<title>Are You Looking For Trade Show Displays in Toronto?</title>
		<link>http://www.kcbgraphics.com/blog/trade-show-displays-toronto/</link>
		<comments>http://www.kcbgraphics.com/blog/trade-show-displays-toronto/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 17:46:36 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Trade Show Displays]]></category>
		<category><![CDATA[trade show graphics]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=479</guid>
		<description><![CDATA[If your organization has an upcoming convention and or event and your looking for trade show displays in Toronto KCB Graphics has a large variety of great options for you. Pop Up Trade Show Displays This pop up trade show display utilizes high resolution printing on a 17 mil PVC with a durable pebbled laminate. [...]<div class='yarpp-related-rss yarpp-related-none'>

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]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-567 alignnone" alt="Are You Looking For Trade Show Displays in Toronto Are You Looking For Trade Show Displays in Toronto?" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Are-You-Looking-For-Trade-Show-Displays-in-Toronto.jpg" width="640" height="150" title="Are You Looking For Trade Show Displays in Toronto?" /></p>
<p>If your organization has an upcoming convention and or event and your looking for <a title="Trade Show Displays Toronto" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=10"><strong>trade show displays in Toronto</strong></a> KCB Graphics has a large variety of great options for you.</p>
<p><strong>Pop Up Trade Show Displays</strong><br />
<a href="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Coyote-Trade-Show-Display-DIS.jpg"><img class="size-thumbnail wp-image-486 alignleft" style="border: 5px solid white;" title="Coyote-Trade-Show-Display-DIS" alt="Coyote Trade Show Display DIS 150x150 Are You Looking For Trade Show Displays in Toronto?" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Coyote-Trade-Show-Display-DIS-150x150.jpg" width="150" height="150" /></a>This pop up trade show display utilizes high resolution printing on a 17 mil PVC with a durable pebbled laminate. The individual graphic panels are attached to the frame with magnetic strip that runs on the vertical edges of each panel. With printing at 1440 DPI we&#8217;ll achieve stunning results with graphics that will grab your prospects attention.</p>
<p>The frame system and graphics assemble in approximately 10 minutes and everything packs down into the convenient shipping case.</p>
<p>The hardware for the system comes with a Lifetime Warranty against manufacturers defects.</p>
<p><strong>Fabric Trade Show Displays</strong><a href="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Fabric-Trade-Show-Displays.jpg"><img class="alignright size-thumbnail wp-image-492" title="Fabric-Trade-Show-Displays" alt="Fabric Trade Show Displays 150x150 Are You Looking For Trade Show Displays in Toronto?" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Fabric-Trade-Show-Displays-150x150.jpg" width="150" height="150" /></a></p>
<p>Our fabric displays utilize high resolution dye sublimation printing on a durable polyester fabric which achieves deep rich images. This product offers the lowest price point in our pop up display category but still packs great impact!</p>
<p>The frame system and graphics assemble in an incredible 5 minutes and everything packs down into a convenient nylon shipping case.</p>
<p><strong>Truss Trade Show Displays</strong></p>
<p><a href="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Truss-Trade-Show-Displays1.jpg"><img class="alignleft size-thumbnail wp-image-498" style="border: 7px solid white;" title="Truss-Trade-Show-Displays" alt="Truss Trade Show Displays1 150x150 Are You Looking For Trade Show Displays in Toronto?" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Truss-Trade-Show-Displays1-150x150.jpg" width="150" height="150" /></a>Our truss trade show displays provide a very unique industrial look. This modular system can be configured to suit many different trade show configurations. Graphics for this product are printed at 1440 DPI  on a 17 mil PVC with a durable pebbled laminate.</p>
<p>Assembly for this system is simple and involves no tools!</p>
<p>If you&#8217;re looking for trade show displays and would like more information on the products you&#8217;ve seen here please visit the <a title="Trade Show Displays Toronto" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=10http://">trade show displays</a> section of our web site or call 1-800-350-7152.</p>
<p>&nbsp;</p>
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		<title>Cutting your Trade Show Marketing Budget</title>
		<link>http://www.kcbgraphics.com/blog/cutting-your-trade-show-marketing-budget/</link>
		<comments>http://www.kcbgraphics.com/blog/cutting-your-trade-show-marketing-budget/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 15:59:36 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Tips and Workarounds]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=424</guid>
		<description><![CDATA[Having a trade show marketing budget is important, as without it you company may end up spending too much without realizing it and end up with very little in return. Even with a budget you may be spending too much, so here are a few tips you can use to help to trim your trade [...]<div class='yarpp-related-rss'>

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<li><a href='http://www.kcbgraphics.com/blog/trade-show-marketing-materials-single-vendor/' rel='bookmark' title='Trade Show Marketing Materials – Single Vendor?'>Trade Show Marketing Materials – Single Vendor?</a> <small>If you have attended a few trade shows you likely...</small></li>
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				<content:encoded><![CDATA[<p><img class="size-full wp-image-570 alignnone" alt="Cutting your Trade Show Marketing Budget Cutting your Trade Show Marketing Budget" src="http://www.kcbgraphics.com/blog/wp-content/uploads/2012/08/Cutting-your-Trade-Show-Marketing-Budget.jpg" width="640" height="150" title="Cutting your Trade Show Marketing Budget" /></p>
<p>Having a trade show marketing budget is important, as without it you company may end up spending too much without realizing it and end up with very little in return. Even with a budget you may be spending too much, so here are a few tips you can use to help to trim your trade show marketing budget.</p>
<p>The first step is to keep track of any deadlines and discounts. By committing early to trade shows you can save on attendance costs instead of waiting until the last minute to commit. Also, if you are planning on shipping your booth and marketing materials to the venue ensure you send everything well in advance to save on shipping costs.</p>
<p>The size of your booth is another area where you can reduce costs. Don’t commit to a bigger booth unless you are absolutely sure that it will net results. Remember that a bigger booth doesn’t just cost more in the cost of your display – it will also cost you more to attend the trade show and ship the booth to the venue. In many instances you are better served by spending more on the marketing program itself rather than enlarging your booth.</p>
<p>When you are looking at giveaways for trade show marketing, consider whether you will get a better response by giving a ton of cheap promotional items to everyone that comes by your booth, or by spending more to get a higher quality item that is only handed out to top prospects.</p>
<p>Finally, cut down on the cost of marketing materials. Instead of handing out high-gloss brochures to everyone that walks by, opt for a postcard or more economical marketing material to convey information about your business. Encourage a response by offering a coupon code or access to a custom product.</p>
<p>When the show is complete, ensure you review the results. No trade show marketing is worth it if it doesn&#8217;t lead to more sales.</p>
<p>&nbsp;</p>
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		<title>Tips for Selecting Trade Show Promotional Items</title>
		<link>http://www.kcbgraphics.com/blog/tips-for-selecting-trade-show-promotional-items/</link>
		<comments>http://www.kcbgraphics.com/blog/tips-for-selecting-trade-show-promotional-items/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 12:30:19 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=405</guid>
		<description><![CDATA[By now most businesses realize the value in offering promotional items at trade shows, but many do not put in much time or effort into selecting their trade show promotional items. Spending just a little time reviewing the options and considering the following tips your business’ promotional items can have much more impact. First, you [...]<div class='yarpp-related-rss'>

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				<content:encoded><![CDATA[<p>By now most businesses realize the value in offering promotional items at trade shows, but many do not put in much time or effort into selecting their trade show promotional items. Spending just a little time reviewing the options and considering the following tips your business’ promotional items can have much more impact.</p>
<p>First, you want to choose items that complement your image. For example, you probably wouldn’t hand out disposable bottles of water if you are a “green” company. The item you choose needs to reflect the values of your company.</p>
<p>Next, keep your budget in mind. While high value promotional items will likely garner a more positive response from visitors, it doesn’t help much if they don’t directly boost your sales. Look for items that are sturdy, long-lasting, yet also affordable.</p>
<p>The item you choose needs to have room on it for branding. A name and phone number or website should be included at the least, but preferably the item should also have room for a logo and tagline. The more information you can convey about your business, the more likely they are going to remember you when the time comes.</p>
<p>Trade show promotional items do best when they are innovative or stand out amongst the crowd. Remember that people are going to be receiving many items at a trade show, so yours needs to stick out somehow. Bold colors or patterns are good, having an item that no one else has thought of is better.</p>
<p>Finally, the item should be useful. Items that are useful as opposed to gimmicky tend to stick around longer – so there’s more chance that a) the visitor will remember your booth, business, or service, and b) the item will be exposed to others who will want to learn more. It can really pay to put some serious thought into your next choice of trade show promotional item.</p>
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		<item>
		<title>Trade Show Marketing Materials – Single Vendor?</title>
		<link>http://www.kcbgraphics.com/blog/trade-show-marketing-materials-single-vendor/</link>
		<comments>http://www.kcbgraphics.com/blog/trade-show-marketing-materials-single-vendor/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 12:30:03 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Trade Show Displays]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=466</guid>
		<description><![CDATA[If you have attended a few trade shows you likely have noticed that there are a variety of approaches: from bare-bones tables with a single banner to fully decked-out booths featuring neat graphics and tons of colours. Whether you are on one end of this spectrum, the other, or in between it is important that [...]<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p>If you have attended a few trade shows you likely have noticed that there are a variety of approaches: from bare-bones tables with a single banner to fully decked-out booths featuring neat graphics and tons of colours. Whether you are on one end of this spectrum, the other, or in between it is important that all of your trade show marketing materials be designed with one goal in mind: to attract and impress visitors.</p>
<p>A primary consideration when deciding on the marketing materials needed is whether you are going to choose one graphic designer and printer for all of your materials (trade show displays, banners, business cards, brochures, giveaways, etc.) or choose different vendors based on pricing and/or preference. If you are attempting to create a cohesive presence at your display booth it is highly recommended that you go the single vendor method, for a variety of reasons.</p>
<p>For one, if you are creating a brand new design for your marketing materials you want them all to work together. This may include using the same graphics or logo on all of your materials, or simply using a complementary colour scheme. By choosing a single vendor you can easily ensure that all of your marketing material looks the same.</p>
<p>Of course, you may be thinking that as long as you choose the same colours and provide the same graphics files to each vendor you should get the same result. The reality is that with the differences in design and rendering programs, as well as printers and types of inks the results can be quite different, and can result in a trade show marketing display that doesn’t quite work together.</p>
<p>Find a good designer and printer that has experience creating the types of trade show marketing materials you are looking for. You will end up with higher overall quality as well as a display that looks professional and polished.</p>
<p>&nbsp;</p>
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		<title>How Great Photography Enhances Trade Show Displays</title>
		<link>http://www.kcbgraphics.com/blog/how-great-photography-enhances-trade-show-displays/</link>
		<comments>http://www.kcbgraphics.com/blog/how-great-photography-enhances-trade-show-displays/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 13:08:06 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Trade Show Displays]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=464</guid>
		<description><![CDATA[Cool graphics are a definite eye-catcher when it comes to trade show displays, but don’t underestimate the impact of a great photo. Incorporating photographs into a display can accomplish a few objectives. First, they generally capture attention for longer than regular graphics, so you have a better chance of engaging the viewer. Secondly, they can [...]<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p>Cool graphics are a definite eye-catcher when it comes to <a title="Trade Show Displays" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=10">trade show displays</a>, but don’t underestimate the impact of a great photo. Incorporating photographs into a display can accomplish a few objectives. First, they generally capture attention for longer than regular graphics, so you have a better chance of engaging the viewer. Secondly, they can tell visitors a lot about your company. Finally, they stand out amongst the crowd, particularly if you take the time to find the “right” photo (or photos) for your display.</p>
<p>The photo you choose needs to say something about your business. Is it fun? Original? Family-focused? Take a long and hard look at what your company does and find a photo that illustrates these concepts. It is important that the photo complements your business and does not confuse visitors; otherwise you may end up turning them away. For example, a photo of a happy family may be great for an insurance company, but not so much for a company that sells motorcycles.</p>
<p>Your trade show display photo also needs to be interesting. While this is a bit subjective, photos with people in them tend to hold attention longer than landscapes or abstracts. The photo should also have a clear focal point, somewhere for the viewer’s eyes to travel to. Photos that don’t have a focal point won’t hold attention for as long.</p>
<p>Lastly, you need to decide where you are going to source your photo. Online stock photo agencies provide a plethora of photos for you to choose from for very reasonable prices. However, don’t discount the value of an original piece by a local photographer, particularly if there is something unique about your business that you want to convey. Prior to purchasing a digital file, confer with a graphic design company as to the quality, size, and file type you should request.</p>
<p>Here’s to your next successful trade show with your new photographic trade show display!</p>
<p>&nbsp;</p>
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		<title>Enhance Traffic with Custom Promotional Products</title>
		<link>http://www.kcbgraphics.com/blog/enhance-traffic-with-custom-promotional-products/</link>
		<comments>http://www.kcbgraphics.com/blog/enhance-traffic-with-custom-promotional-products/#comments</comments>
		<pubDate>Mon, 28 May 2012 12:43:16 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=411</guid>
		<description><![CDATA[Trade shows offer an amazing opportunity for businesses to make connections with visitors and create new leads. Promotional products are a definite must-have for any successful trade show as they not only give your potential lead a concrete item with your contact information, but they also set you apart from the competition. Items that tend [...]<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p>Trade shows offer an amazing opportunity for businesses to make connections with visitors and create new leads. Promotional products are a definite must-have for any successful trade show as they not only give your potential lead a concrete item with your contact information, but they also set you apart from the competition.</p>
<p>Items that tend to have a lot of draw and staying power are those that are useful to your potential client; such as name badge holders. <a title="Custom Promotional Products" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=17">Custom promotional products</a> that can be put into use immediately by trade show attendees will serve an additional purpose: other attendees will see the product and ask where to get one.</p>
<p>Other common custom promotional products that have proven worthwhile include USB thumb drives, recyclable bags, and … These items get used many times in the life of the product, which means that your company gets more exposure than they would with a short-lived product. However, for this type of item to be successful you must first be able to attract visitors to your booth, and then ensure that your custom promotional product is imprinted with the vital information about your business.</p>
<p>Finally, custom promotional products should reflect your company or brand. If your business is young and fun, then your product should be young and fun too. More sleek and sophisticated? Look for a product that gets this message across. By matching your custom promotional products to your brand you can help communicate the idea of what you are all about to potential customers.</p>
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		<title>Choosing Promotional Items for your Business That Last</title>
		<link>http://www.kcbgraphics.com/blog/choosing-promotional-items-for-your-business-that-last/</link>
		<comments>http://www.kcbgraphics.com/blog/choosing-promotional-items-for-your-business-that-last/#comments</comments>
		<pubDate>Sat, 19 May 2012 11:10:46 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=407</guid>
		<description><![CDATA[Give-aways and promotional items are a key part of marketing for your company, which is why you want to choose lasting promotional items for your business. These types of items stick around for a long time, meaning the user gets more exposure to your brand. The promotional items for your business should reflect the type [...]<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p>Give-aways and promotional items are a key part of marketing for your company, which is why you want to choose lasting <a title="Promotional items for your business" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=17">promotional items for your business</a>. These types of items stick around for a long time, meaning the user gets more exposure to your brand.</p>
<p>The promotional items for your business should reflect the type of business that you are, so there is not conflict in image. For example, if your company is sleek and sophisticated your promotional item should be the same. Creative companies should select creative items, and so on.</p>
<p>A good place to start sourcing good promotional items is online – where you will find thousands of different items to choose from. However, there is benefit in selecting a local supplier who can give you much more personal service, particularly if you need help with graphic design for the product, or suggestions on what item would best suit your company.</p>
<p>When considering what promotional product to choose, think about your ideal audience. Who are they? What do they do? What type of item would they find useful? Once you have narrowed down your audience you can look at promotional items for business that will appeal to this audience, as well as your marketing budget.</p>
<p>Finally, you need to decide what information to include on promotional items for business, as this is the key to turning contacts into clients. Depending on how much room there is on your item you can include a business name, logo, tagline, phone number, and website address. Try to use a decent size font so the details are easy to read.</p>
<p>Make sure you start planning early, as the selection process as well as waiting for your promotional product to print and ship can take some time. The last thing you want is to head to your next trade show or conference without promotional items to represent your business.</p>
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		<title>Creating Great Trade Show Graphics</title>
		<link>http://www.kcbgraphics.com/blog/creating-great-trade-show-graphics/</link>
		<comments>http://www.kcbgraphics.com/blog/creating-great-trade-show-graphics/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:36:01 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Signs and Banners]]></category>
		<category><![CDATA[Trade Show Displays]]></category>

		<guid isPermaLink="false">http://www.kcbgraphics.com/blog/?p=443</guid>
		<description><![CDATA[Trade show display graphics are the primary focus of most trade show displays, and thus, to have a successful trade show display you must be able to produce graphic designs that are attractive and will catch the eye of passers-by. However; don’t mistake eye-catching for loud and gaudy, as designs that are too over the [...]<div class='yarpp-related-rss yarpp-related-none'>

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				<content:encoded><![CDATA[<p>Trade show display graphics are the primary focus of most trade show displays, and thus, to have a successful trade show display you must be able to produce graphic designs that are attractive and will catch the eye of passers-by. However; don’t mistake eye-catching for loud and gaudy, as designs that are too over the top can work against you by turning away potential customers.</p>
<p>The primary focus when deciding on <a title="Trade Show Displays" href="http://www.kcbgraphics.com/index.php?main_page=index&amp;cPath=10">trade show display graphics</a> is size, as this will affect the types of graphics you can use effectively, as well as affecting your trade show budget. Remember that you can’t just pick a graphic and blow it up as large as you want &#8211; the graphic has to be of an appropriate resolution that it can be enlarged without losing quality. The size of your design will also be affected by the printer type, as Lambda graphics produce higher-quality renderings than inkjet printing, so if inkjet is what you choose to go with (due to budget restrictions or availability) you may need a higher resolution graphic in order to get a professional-looking display.</p>
<p>A secondary consideration are the colors you choose to use within your trade show display graphics, as these should complement your booth, banners, and other display components. The fonts you decide to use within your display are also an important factor, as these will help brand your company and allow visitors to recognize you wherever you go. Ensuring that your colours and fonts on your existing trade show components work well with your new graphics should be given high priority.</p>
<p>When designing trade show display graphics it is much easier to create a cohesive display to mesh with your other trade show display components if all graphics are created within the same program, regardless of the program chosen. Otherwise, you may find that there are some slight differences with the rendering of font or colour that can affect how your graphics work together.</p>
<p>Above all else, if you are not a designer then get help from a professional. Designers who are experienced with trade show display graphics can create attractive, eye-catching graphics to help your company stand out at your next trade show event.</p>
<p>&nbsp;</p>
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