The primary focus when deciding on trade show display graphics is size, as this will affect the types of graphics you can use effectively, as well as affecting your trade show budget. Remember that you can’t just pick a graphic and blow it up as large as you want – the graphic has to be of an appropriate resolution that it can be enlarged without losing quality. The size of your design will also be affected by the printer type, as Lambda graphics produce higher-quality renderings than inkjet printing, so if inkjet is what you choose to go with (due to budget restrictions or availability) you may need a higher resolution graphic in order to get a professional-looking display.

A secondary consideration are the colors you choose to use within your trade show display graphics, as these should complement your booth, banners, and other display components. The fonts you decide to use within your display are also an important factor, as these will help brand your company and allow visitors to recognize you wherever you go. Ensuring that your colours and fonts on your existing trade show components work well with your new graphics should be given high priority.

When designing trade show display graphics it is much easier to create a cohesive display to mesh with your other trade show display components if all graphics are created within the same program, regardless of the program chosen. Otherwise, you may find that there are some slight differences with the rendering of font or colour that can affect how your graphics work together.

Above all else, if you are not a designer then get help from a professional. Designers who are experienced with trade show display graphics can create attractive, eye-catching graphics to help your company stand out at your next trade show event.

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First, keep in mind that the average person at a trade show will have a very short attention span, what will all that’s going on around them. The task of a trade show booth and its exhibitor is to do the best possible job of attracting attention. This is why many successful trade show booths make use of large graphics – they work to attract the attention of passers-by long enough that the exhibitor can swoop in and begin their pitch or hand out promotional material.

The primary goal for trade show booths and a key ingredient to trade show success is to quickly and clearly illustrate who the company is, what it is they do, and why they are a good company to visit. If your booth is not addressing these key points then you may have difficulty achieving trade show success.

Another tip is to clearly define what you want to get out of your next trade show. Do you want attention? Sales? Follow-ups? Or do you simply want to increase brand awareness? You can more easily plan for trade show success by developing your booth around these goals.

Try to keep your graphics simple and straightforward. Any additional information can be contained in pamphlets or explained by staff manning the booth. In the interest of ensuring your graphics are visible you want people to be able to read them from up to 10’ away so visitors don’t have to come right up to the booth to find what you are about. Lighting is also important as bright, white lighting gives a positive feeling, while dark booths may seem foreboding.

Finally, instead of focusing on your product by name, focus on what it will do for the visitor. People are constantly swamped with new product names, yet by simply stating a fact of how the product will benefit the consumer you can help to attract visitors.

Whether you are preparing to enter the trade show game, or merely want to increase effectiveness these few tips can help you increase your odds of achieving trade show success.

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The simplest type of trade show graphics is the pop-up display. Made from fabric, vinyl, or plastic these types of displays can be printed with one graphic or several. Generally pop-up displays are placed on a table or floor, are very easy to assemble and to transport to trade shows and back home again.

One advantage of pop-up trade show graphics is that they work with just about any type of booth, from the smallest to the largest. You can also have them do double-duty back at your office or showroom floor by setting them up where customers can see them when they aren’t at trade shows. More advanced designs can also include lights or shelves to increase usability.

Banners are also a popular choice, as they let your display large graphics without a large investment. The stands can be set up to contain graphics on one, two, or three sides so you can maximize effectiveness, or you can add lights or choose a hanging banner. With a wide variety of sizes banners are perfect for attracting attention, developing your brand, or introducing a new product or service. As an added bonus these types of displays pack up easily for travel.

In order to get high quality trade show graphics you will need to find and work with a large format printing company who can ensure that you get the best graphics to suit your needs. Remember that by investing in good trade show graphics you will have a display that will last you for many years to come.

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1. Find your message. What is it you are trying to communicate to your visitors with your trade show graphics? Sample messages could include professionalism, courtesy, expertise, affordability, and so on. By deciding on your message you will give yourself and your designer guidance as to what graphics will work best.

2. Get dimensions. In order for the printer to correctly render your artwork at the size you want it to be the files sizes need to be submitted accurately. For example, if you are printing a 32 x 80 banner then the trade show graphics need to correctly scale to that size. Ensure your designer knows what size you are printing so they can create file the right size.  At KCB Graphics we have Adobe Illustrator templates for all of our displays which include the required bleed information and important details about submitting your files for printing.

3. Decide on format. What format of banner or stand are you using? Each type of display requires different layouts, so before you get into graphics you need to focus on what format you are using so your graphics can be designed correctly.

4. You need full files. Sometimes files can be flattened – so the individual layers of the graphic are all combined such  as a high resolution Jpeg image. By submitting your native files with fonts converted to outlines and all the layers included, your printer will have a bit of discretion in adjusting trade show graphics to fit the print, rather than sending it back to you for redesign.

5. Go high quality. No one is impressed by poor graphics, so be prepared to up your budget if necessary to get the best. The same goes for print quality – higher is better.

6. Keep it streamlined. Just because you are paying for the design of trade show graphics doesn’t mean you should try to cram the most amount of items possible into your design. Some of the most successful designs are the simplest as they convey a clearer message to the audience.

7. Start now! The last thing you want is to have to rush the design and printing process, particularly if you have trade shows coming up. Start early so you have time to adjust your design and get it right.

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Start by choosing trade shows that are attended by your target market. How do you do this? Ask the organizers to provide you with statistics from past shows, which should give you an idea of who usually attends. Look closely at ages, backgrounds, and economic status. If you are unsure of who your target market is you may need to start by defining this first.

Second, set some realistic goals to keep you focused. This could be 500 new leads, 10 sales, or just some good business promotion. From there you can choose how you will accomplish your goal; by handing out marketing materials, setting up a trade show booth, handing out sample or merchandise, or offering a prize.

Your sales team needs to be involved from the start so everyone is on the same page. Discuss goals, tactics, level of dress, and sales approaches. Remember that trade show marketing is much different than most other types of sales. Also discuss how leads are going to be approached after the trade show is completed.

Finally, get the word out! The more prospects that attend the event, the more opportunity you will have to turn leads into customers. You can promote your selected trade show through your website, social media, e-mail lists, press releases, basically any type of media that communicates to your target customer base.

When all is said and done, don’t forget to evaluate your trade show marketing efforts, and decide whether it was a good investment based on the number of leads and sales. Make a list of things that worked or did not work so you can improve your trade show marketing at the next event.

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One event that suits trade show displays is launching a new product or product line. In this case you want to create a trade show display that attracts attention and allows visitors to interact with your product. This lets them get acquainted with the product, and many may reciprocate with a purchase, or by getting the word out to others about your new product. You can encourage sales by offering discounts to trade show purchases, or help spread the word about your product with hourly giveaways.

Trade show displays also work well when you are in the process of re-branding, as they let you communicated with a large contingent of potential customers about your new logo, tagline, product line, or sales approach. Don’t be afraid to jump in and start handing out business cards, along with a re-branded mug or pen to get the message across.

Attending trade shows also gives you some insight into your target customer base; who they are, what they do, and what interests them. Regular attendance at trade shows can help you connect more readily with potential customers. Additionally, by taking a look at other trade show displays you can get a read into what types of displays attract the most traffic, and how you can adjust your own campaign to be more effective.

In order to continually compete in this type of marketing you must be willing to make an investment into your trade show display – as going the economic route will only result in fewer leads and lower sales. Custom displays can be designed in a variety of ways to offer maximum flexibility as well as attracting the attention of trade show attendees.

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Remember that the key aim of a trade show marketing is to promote your business or product. However, this doesn’t just mean that you show up on the day of the trade show, set up, and start marketing. The key is to market your company during, and after the trade show. Even if your before and after trade show marketing is simply a small advertisement or article in the local newspaper it can help to increase attendance, sales, and recognition.

Begin your plan by analyzing your target market – who are they? What is the best way to reach them; email, fax, direct mail, advertising, etc.? Even just a single contact via email can provide results with very little investment. Make sure that your target market that you reach out to before and after the trade show are the same ones who are attending the trade show; if you need help with this ask the trade show organizers for a statistical list of past attendees.

Make sure that any pre-marketing material you send out includes an incentive for visitors to check out your booth at the trade show. Also take the opportunity to talk about anything new or exciting that may be going on with your business to spark their curiosity.

Finally, press releases should be included in any trade show marketing plan, as they are a fantastic way to notify prospective clients of your upcoming trade show, as well as to report results afterwards. Press releases are reasonably affordable, when done right they can earn your business lots of positive exposure.

Once everything is said and done, take a step back and review your trade show marketing plan to ensure that future trade shows are just as, or more, successful.

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Durability = Savings

Paper banners can be low cost, but in general won’t hold up through high wind, rain, or other inclement weather. Vinyl banners in Canada are strong and weatherproof, so you can be confident that they will keep drawing in customers no matter what Mother Nature is doing. High end vinyl banners have special UV protection coating and can last up to 5 years, which makes them a perfect outdoor sign to attract attention over the long term.

Advanced Technology

New printing and ink technology has made it simpler than ever to have a high-quality, durable vinyl banner for your business. Whether you are looking for mono-tone, dual-colour, or full-colour, graphic artists can create virtually any type of design to be printed on your banner. To protect your investment the banner is coated several times with water and UV-proof material so it remains looking great no matter where you put it.

Variety of Finishes

Depending on where you are planning to hang your new vinyl banner there are several print material options. For example, outdoor signs are often made from scrim vinyl, which is very weather resistant. Additionally, if you are planning a two-sided print (to hang under a sign, for example) you can request blackout vinyl so no light seeps through. Mesh vinyl is another popular option, as it lets wind travel though so your banner lasts longer in windy conditions.

As an advertisement, welcome sign, trade show display, or in practically any capacity, vinyl banners are an affordable and long-lasting way to attract attention to your company, product, or service.

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The best type of trade show giveaway is on that is geared towards the workplace, as it will serve as a consistent reminder to those who encounter it of your presence. Also, at the workplace your item has a better chance of influencing the person in charge of purchases.

So what’s the ideal type of promotional item? One that gets used regularly. While calendars used to be a popular item, now so many businesses give them away that if you follow suit your investment may end up in a janitorial closet (which is fine if you sell janitorial supplies) or the garbage bin. Mugs have been a bit overdone as well.

Items that have a purpose usually receive a better response than items that don’t. Examples of trade show promotional items in this category include pens, notepads, stress balls, travel mugs, and reusable water bottles. It can also pay to invest a little more in offering environmentally-friendly trade show giveaways, as it will create a positive image for your company.

Need ideas? A few neat promotional giveaways include packs of gum, tote bags, magnetic memo clips, chocolate bars, lozenge boxes, pen lights, hand sanitizer, and lip balm. While not all of these items will “stick around” in the office for months, they do have the benefit of being different than traditional trade show giveaways, which means they will have more of an impact.

Finally, make sure the contact information on your promotional item is legible – otherwise you may not get much of a response. Include your business / brand name, logo, phone number, website and e-mail address if possible.

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KCB Graphics is an excellent place to start if you need some help choosing a design or style of trade show display booth. With many years of trade show display design experience, they can help you find a style that is bold, highly visible, and within your marketing budget.

With your input the designers at KCB Graphics will put together a variety of designs to suit your style, and will work with you to ensure that the booth size and type to fit your needs. For example, if you plan to travel frequently to various trade shows in Canada and abroad they will likely suggest a smaller, more lightweight design so you have an easier time packing it around.

Many new trade show display booth styles can also be designed to incorporate multimedia elements as well, such as touch screens, plasma TVs, or tablet and laptop computers. By investing in a high quality design you can also uses these elements to attract attention and keep visitors at your trade show display booth longer, which increases the chances that they will become customers.

No matter what your industry, trade, or budget, KCB Graphics will work hard to find the perfect trade show display to suit your business.

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