Trade Show Displays

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If you’re looking for tradeshow banners, you may require a retractable banner stand, a hanging banner sign, or a vinyl banner with stitching and grommets.  To help explain which is which, I’m going to give a quick explanation of each.

KCBGraphics.com offers options and pricing on three of these choices, providing professional and competitive solutions for all your banner, printing, and trade show needs.  For info and pricing on banner stands, please click here.  Or, if you’re interested in vinyl banners, either indoor and outdoor, click here.

 

Tradeshow Banners – Banner Stands

Roll Up Banners

One of the best and easiest way to add character and colour to your tradeshow is with a retractable, telescopic, or spring back banner stand.  These portable tradeshow banners set up within minutes and come in a variety of sizes.  We’ve spoken about the differences between these three stands before.  Check out that previous post if you’re looking for an in-depth look at these types of stands.

Retractable stands, or roll up banners, use spring loaded cassettes.  Insert a collapsible pole into the base, pull up on the top rail of the tradeshow banner, and attach the rail to the pole and your set and ready to go.  Telescopic tradeshow banners work slightly differently.

The poles snap together to create a freestanding frame, and your banner is then attached to this frame.  These telescopic stands are often used for wide media walls.  A spring back tradeshow banner is a lighter stand.  This type of stand holds your banner up using tension.

Each of these are appropriate solutions for trade shows, expanding your visual impact at any event.

Backs of two different tension stands

Backs of two different tension stands

Hanging Tradeshow Banners

Tradeshow Banners Hanging SignMany trade shows will use hanging signs to get across their message.  These signs can be a great way to showcase your booth, as they hang above your space and do not interfere with foot traffic.

These signs are generally printed on semi-rigid, rollable, and waterproof material called styrene.  You can choose to print these tradeshow banners on high quality vinyl or poster paper instead.  If you choose poster paper, they can be left as is or laminated for multiple uses.

There are a few options for setting up these overhead banners.  The most common is a plastic channel called a posted hanger.  This is clipped onto the top and bottom of the printed media.  Small loops slide in along the top of the hanger.  This allows you to attach it to cables or lines from above.

Different trade show venues will have different rules and regulations for overhead, hanging signs.  Be sure to check with the individual trade show reps to make sure you have everything you need for any overhead signs.

tradeshow-banners_hanging-signs_2

An overhead sign with poster hangers attached

 

Vinyl Tradeshow Banners

Lastly you can choose a indoor or economy vinyl banner.  These tradeshow banners are used everywhere, indoor or outdoor depending on the thickness of material.

Tradeshow Banners - Vinyl

They can be custom made to fit any size space.  You can choose to hang these above your booth, in front of a table, or on a wall beside or behind your booth space.

Showcase your logo, an offer, or an event with these banners.  Each banners comes with stitching along every side, and either grommets or pole pockets so you can hang them as needed.  Outdoor tradeshow banners are a little heartier, and are built with nylon webbing for extra strength.

tradeshow banners

Each of these three options are simple and cost effective solutions.  Standing beside your booth, or hanging above your display, a tradeshow banner is a great way to create impact at your next event.

As always, if you have questions about which of these products are right for you, please don’t hesitate to contact us for more info.

Pop Up Displays – The Basics

At the simplest level, most pop up displays set up basically the same way.  You have a frame, which needs to be set in place.  This can be a quick process (such as a collapsible frame found in a lot of fabric displays), a bungee or aluminum tube system (think of those poles used for setting up a tent), or a versatile twist and lock system (like that of the truss displays).

KCBGraphics.com is a leading supplier of trade show products in Toronto, Ontario.  Please take a look at our pop up display pricing and don’t hesitate to give us a call at 1-800-350-7152.

Pop Up Displays collapsible frame

A sturdy, well made collapsible Pop Up Display frame

After putting up the frame, you attach your graphics.  This can be fabric attached by velcro, stretched and pulled over your frame, or PVC panels held in place with magnetic strips.  You can add on some extras, like lighting, monitor mounts, or counters.  Voila!  You are done!  Or…are you?

Pop Up Displays

Whether your display is fabric, laminated PVC panel, an elaborate truss system with overhead signage, or the simplest backdrop media wall, not all pop up displays are equal.

 

Pay Attention to the Details

Pop Up Displays bad-example

White space between panels is sign that something isn’t quite right

Now, we all know how we shop online.  We’re always looking for the cheapest price.  Seems like this is a good mantra, but the old saying, “you get what you pay for” holds true.  If you’re searching for a cheaper option, well, chances are you’re going to end up with a cheaper product.

Please, take some time, and don’t think cheap and affordable mean the same thing.  Often, when you put in a bit more into the budget, you get a LOT more return in quality.

Pop Up Displays bad-example_3

Some cheaper Pop Up Displays can have problems with their magnets

The cheapest aluminium frame for your fabric display can bend and twist, causing your backwall to sag or ripple.  Pop up displays with magnetic channel bars might not hold tight, or the panels themselves might be cut too narrow, causing space to show between the sections.  If you’ve got a good frame, but the panels have been printed on a cheaper quality panel, they made have shrunk since printing.  It can be frustrating to set up pop up displays like this.

It can make what should be a quick and easy process turn into a chore.

In addition to all this stuff about frames, quality is also greatly influenced by what your graphics are printed on.  Is your fabric printed in the traditional dye-sub method, or digitally?  Do you have issues with banding?  Are the PVC panels thin, or perhaps you’ve saved money by not having them laminated?  All of these things can greatly influence the quality of your product, and the impression you’re giving to your audience.

It Doesn’t Have to Be this Way

I mentioned already that a little more budget could greatly help your quality, and I meant it.  Searching for a mid-range pop up display will mean a product which lasts longer in the long run.  To get the most of your pop up display, to make your display last, ask questions when you buy your display.  How thick is the panel?  Is it laminated?  If you’re getting fabric, find out how it will be printed, if it has a solid back, or how the frame comes together.  It’s alright to ask, it’s what we’re here for.

 

 

Are you exhibiting at a trade show this year and considering your tradeshow booth options?  There’s many things to consider. Budget, event location, shipping of your booth and what style of display will best represent your brand and marketing efforts should all be taken into consideration.

KCBGraphics.com is a leading supplier of trade show products in Toronto, Ontario.  Please take a look at our trade show display pricing and don’t hesitate to give us a call with any questions at 1-800-350-7152.

tradeshow booth options

We’ll briefly touch on the options that are available and the price points for each style. For the purpose of this post we’ll stick with information on the 10ft x 10ft tradeshow booth.

Tradeshow Booth Options

pop up fabric backwalTension Fabric Backwalls. The price point for a straight fabric backwall is $1200.00 to $1400.00 for a printed in Canada product. These displays come with a simple pop up frame, full colour graphics printed on polyester fabric and the following features:

  • Other than vinyl banners this type of display has the lowest price point.
  • Lightweight at approximately 28lbs for a 10ft booth.
  • Sets up in under 5 minutes.
  • Fabric graphics can easily be changed or swapped out.

pop up fabric backwall frameA couple of observations worth noting about fabric displays, they are fabric which means they can wrinkle. Clients will often leave the fabric on the frame and pack it away for convenience. When the frame and graphics are unpacked and set up they will initially have some wrinkles. Wrinkles should dissipate over the course of a day. In the event you have concerns about this a fabric steamer can be purchased at most department stores for approximately $25.00 which also helps.

Fabric graphics are not completely opaque. This means that strong back-lighting at an event can cast shadows of the frame that show through on the front of your display.  This can be minimized by adding creating graphics with rich dark solids or adding a light blocking fabric to the back of the display.

 

Pop Up DisplaysPop Up Displays. The price range for pop up trade show display is $1950.00 to $2400.00 for a product printed in Canada, depending on the options chosen. This traditional type of display still packs a punch for dollars invested and includes the following features:

  • A good mid range price point.
  • Sets up in 10 to 15 minutes.
  • Everything for this display packs away in a single hard shipping case/podium.
  • The graphics are completely opaque.

The graphics for this type of display are printed Pop Up Display Frameon individual panels approximately 26″ in width. When you’re assembling this type of display some care needs to be taken to line up the graphics panel to panel. Although you may find this process slightly frustrating on the first assembly, once you’ve mastered the alignment

One of the main benefits of this style of display is opacity. This means you have complete control over the lighting and shadows on the graphics in your booth. In our opinion this provides a better overall visual experience.

truss tradeshow displaysTruss Tradeshow Displays. The price point for truss display is $4800.00 to $6000.00 for a printed in Canada product, depending on the options chosen. Truss based displays provide a unique industrial look and include the following features:

  • Very distinct look.
  • Sets up in 60 to 90 minutes.
  • The sturdiness of the frame allows for easy attachment of large monitors.
  • Modular components can easily by added or removed

Although this style of display takes longer to assemble the actual process is very easy, involving only one truss tradeshow display frametool.

The modular nature of these displays allow them to be rearranged as a 5ft, 10ft or 20ft display.

If you’ve got questions about your tradeshow booth options please contact us for free, competent, no obligation advice.

 

 

 

 

 

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