Having a trade show marketing budget is important, as without it you company may end up spending too much without realizing it and end up with very little in return. Even with a budget you may be spending too much, so here are a few tips you can use to (click here to continue reading)
What’s the primary purpose of trade shows? To get customers, of course. However, how this is accomplished varies, with some strategies for trade show success being more popular than others.
First, keep in mind that the average person at a trade show will have a very short attention span, what will all that’s going on around them. The task of a trade show booth and its (click here to continue reading)
Too many businesses attempt the shotgun approach to trade show marketing: pick a trade show, show up, and hope for the best. In order to improve your chances of success you need to have a more systematic approach to your marketing plan.
Start by choosing trade shows that are attended by your target market. How do you do this? Ask the organizers to provide you with statistics from past shows, which should give you an idea of who usually attends. Look closely at ages, backgrounds, (click here to continue reading)
Trade shows seem like a lot of work – so are they worth it? In a nutshell, yes. Marketing through trade show displays can offer a variety of benefits, including getting your company more sales, if they are done right.
One event that suits trade show displays is launching a new product or product line. In this case you want to create a trade show display that attracts attention and (click here to continue reading)
Paying to attend a trade show without a marketing plan is a bit like throwing money into the wind; you really don’t know how much of it may come back to you. With a marketing plan in place you are going to be more organized and have a better chance of turning your investment into sales.
Remember that the key aim of a trade show marketing is to promote your business or product. However, this doesn’t just mean that you show up on the day of the trade show, set up, and start (click here to continue reading)
It should go without saying that slapping together tradeshow displays in Toronto is not an effective marketing strategy for your business. Unfortunately, too many companies decide that they need to start marketing themselves through tradeshow displays, without taking the time and effort to find (click here to continue reading)
If you’ve ever participated in a trade show as a visitor, it can be quite irritating to have salespeople descend on you the moment you make eye contact or stop for a moment at their booth. It can be enough to warn off visitors, which can be a real pain when you are the one attempting to drum up interest in your product or service.
By learning to read body language and facial expressions, you can interpret whether trade show booth visitors are truly interested in learning more (click here to continue reading)
Professional Design
While you may think that your design skills are pretty good, the fact is that graphic designers have many years of experience knowing what works (and what doesn’t) on a trade show display, (click here to continue reading)
Getting ready for a trade show? How do you ensure that you, your team and your trade show display are ready to meet the challenge? Here are a few tips:
Work Backwards
The best part about a trade show is that it is going to happen on a specific date, whether you are ready or not. So you take the date of the trade show and plan backwards to make sure you can meet all of your objectives. This means that you (and your team) have no room for (click here to continue reading)
If you’re considering printing brochures or postcards that have colour touching the edges of the finished piece then your printer will need a file that has bleeds and crops. Most layout programs today will automatically produce crop marks and allow you to specify your bleed distance.
What are crop marks?
Crop marks are small lines placed (click here to continue reading)