With all the new and improved types of booths, displays, and other physical marketing methods being touted lately, why would anyone want to invest in an old-school retractable, telescopic, or tension stand? In reality, banner stands are still and extremely useful way of attracting people to your brand, and due to their size and portability are able to go places your other displays cannot.

So before you discount banners stands as a marketing tool for your next event, consider the following advantages that they offer:

  • They are easy: Banners take mere minutes to set-up, unlike booths that can take hours. For single-staff trade shows this can be a much easier and effective way to go.
  • They are portable: Banner stands are lightweight, fold up compact,and many can roll or fold up and go in a carrying case. This means you can take them in a carry on for a day trip, keep them in the trunk of your car, or have them on hand at the office when you need it.
  • They are flexible: While many marketing methods work only for one or two scenarios, banner stands are much more flexible. You can use the same banner at many types of events, or invest in a few banners to give your brand different looks. When not in use at trade shows banners can be set up in your office or at a retail location to bring more attention to a sale or promotion.
  • They work: When designed effectively with your message, trade show banners entice participants to visit your booth and learn about your product.
  • They are affordable: Whether you are a large business or a small one, banner stands come in all price ranges and offer excellent value, making them an excellent choice for businesses wanted to draw more attention to their product or service.


Working with an experienced banner designer you can create one or several banner designs that can promote your company at trade shows, expos, speaking engagements, sales, and more. Investing in a high-quality banner can provide you with an excellent marketing tool for many years.