If you’re considering printing brochures or postcards that have colour touching the edges of the finished piece then your printer will need a file that has bleeds and crops. Most layout programs today will automatically produce crop marks and allow you to specify your bleed distance.
Are you considering outdoor banners to promote your business or next special event. If so… there’s a couple of thing you’ll need to consider.
Pop up banner stands are an inexpensive but effective way to grab your prospects attention and get your message across. Banner stands can be used at meetings, conventions, coaching events and can also make a great addition to your reception area or showroom. I’ve shown an example below of well designed banner stand graphics that capture your attention with interest images and well placed text. This is our Retractor 5 banner stand.
If you don’t have a vector based version of you logo you should!! A logo that’s in vector format can be scaled to any size and retain its crisp, clean quality which is important when you’re printing vinyl banners or trade show displays. Most logos that are supplied to us are in jpeg or gif format which is bitmap or raster based and is dependent on the resolution of the image. I’ll quickly outline the difference between vector and raster based files.
Banding issues in gradients can be a problem in offset print and large format printing. We usually run into this issue when we’re printing large format for banner stands or offset printing for full colour brochures . The issue tends to be more prevalent when gradients are created in Illustrator for output to large format printers. Certain colour schemes also can be more prone to banding such as dark blue to light blue. If you’re creating gradients in Illustrator, Photoshop or Indesign you’ll need to make sure there are no banding issues before your artwork is output to final print.
You’ve seen them in the windows of various retail stores such as Starbucks; full colour, vinyl window graphics that partially or completely cover a window. Is your business in a high traffic area? Do you have limitations on the types of signage you can attach to the building you’re in? Perforated window graphics can provide a great way to catch the attention of potential customers that are passing by.
One of the common issues that we encounter when producing vinyl banners or trade show graphics is low resolution or poor quality images. People will often take an image that is 3″ x 5″ and increase it to 3′ x 5′ and wonder why it looks really bad!!
Vinyl banners are a great way to promote your business or event……and they’re are relatively inexpensive. Today banners are printed in vibrant full colour in photographic resolution. You should take several things into account to ensure your vinyl banner lasts.
If you’re browsing online for banner stands you’ll discover a plethora of styles, choices ….. and prices. In the banner stand category there are three main styles.
Not all graphics are created equal. Banner stand graphics can be printed on a myriad of materials. Some of the materials you’ll see advertised are: